I'm trying to introduce UX design to my company in order to improve the understanding of it with a light talk.
For that, I'm looking for a short speech title which will use a very simple and understandable for everyone (not especially web team) analogy of UX design.
I'm thinking about house building or common stuff that everybody will understand and if possible incorporate some humour (you don't catch flies with vinegar).
If somebody have an idea, that could be great.
It hasn't been once or twice when UX design has been compared to architecture, people interact with products of both without even thinking about it.
Call it "Desire Lines"
And lead with this image:
(I don't know where I originally got this image, and reverse image search is turning up many possibilities.)
There is so many metaphors you could choose to convey what UX means and I don't think you need to make it funny to ensure that your message gets through....to the contrary its a serious matter that any orgnisation should give due attention, so the approach you take matters.
A good starting point here is to start with the basics, perhaps using the layered approach by Jesse James Garrett:
You could complement and epmhasis its meaning using a metaphor of your choice. Personally, I would explain that UX is more than the sum of its parts and follow-up with "architecture" as the main metaphor.
I use two case studies to illustrate two simple and complementary ideas around the importance of UX.
The case is outlined in the following article:
How Lousy Cockpit Design Crashed An Airbus, Killing 228 People
Basically, the lack of (progressive) feedback in the control stick UX for the Airbus A330-200 was one of the crucial contributory factors in the tragic crash of the plane.
There are many other case studies that you can use for why bad UX can create real human disaster.
I prefer to use the Air France 447 example because it's more relatable: audiences may have a hard time putting themselves in the shoes of a nuclear operator or soccer fan at an overcrowded stadium, but almost everyone has experienced air travel and can relate to the primal fear of a deadly airplane crash.
He describes a clock that allows different scents to waft through a room at different hours of a day:
The point here is, whether you think this is an effective clock or not, Jinsop's example shows that design has the ability not only to prevent disaster, but to craft experiences that can surprise and delight users.
This article at UX Myths provides more examples on delightful design.
I do think UX talks need to be interesting. First, UX professionals are (and should) be held to a higher standard of presentation because audiences expect us to understand how to shape user experiences.
Second, UX is a cross-disciplinary field by nature so it's important for UX professionals to be able to not only evangelize and educate, but also inspire audiences around UX.
When I want to explain UX to my students I use this example:
'Steve wants to buy a cell phone' then I go through different criteria that affects Steve select a phone. This includes things Steve wants 'to-do' using the cell phone, and objective qualities and subjective qualities that Steve is looking for in such a phone.
I use this example to show students that UX is a sum of the criteria and all of them affect whether Steve selects a phone or not. Therefore, I motivate UX, and that merely taking a subset of UX into account, most common one is 'to-do' related things, can negatively influence market success of a product.
It is all about how people interact with PRODUCTS and SERVICES in their day to day life. There are many factors which influence the interactive experience.
Like —
How ergonomic it is,
How efficient it is in functionality,
How it feels while using it,
How effetely it solve the needs of the user,
How relevant to the situation while you are using it.
Let’s take an example of Wallets like Paytm, Freecharge.
Security is the priority for any finance application. In order to make it secure they are providing us OTP on registered mobile number. Previously we need to go back from application to the inbox, read the OTP and remember the same and at last type it into the text field to proceed to payment, It is a very lengthy process. But nowadays, they make it easier for the user. They fetch the OTP from your inbox and paste it into the text field automatically. It is much easier for you to make a payment.
**What do you think, UX Influence in our daily life?
When you order food by seamlessly,
When you book tickets at the last moment,
When a doctor access all your records in simple clicks,
When you can send gifts to your special one who is miles away.**
UX is all about making your day to day activity simpler and giving you satisfying and seamless experience.
For example- Facebook has like feature form very long but they launched emoticon to show your emotions on the post. Making online social interaction much more richer, expressive and personalized.
Functionality, Aesthetics and user emotions are some of the central themes of user experience design. What binds to these three is ease of use of product and services.
We may have a product which looks great but it is taking a lot of efforts to the user to interact with product or services, it is difficult to sustain for a long time in the market.
Let’s take an example of touch screen car console and tactile screen console.
The touchscreen console is quite destructive to operate while you are driving at a high speed because you need to look at the screen to operate the desired function. Cars manufacturer are again moving tactile button console from the touch screen.
Why do you think it is happening, It is all about user experience.
