It is all about how people interact with PRODUCTS and SERVICES in
their day to day life. There are many factors which influence the
How ergonomic it is,
How efficient it is in functionality,
How it feels while using it,
How effetely it solve the needs of the user,
How relevant to the situation while you are using it.
Let’s take an example of Wallets like Paytm, Freecharge.
Security is the priority for any finance application. In order to make it secure they are providing us OTP on registered mobile number. Previously we need to go back from application to the inbox, read the OTP and remember the same and at last type it into the text field to proceed to payment, It is a very lengthy process. But nowadays, they make it easier for the user. They fetch the OTP from your inbox and paste it into the text field automatically. It is much easier for you to make a payment.
**What do you think, UX Influence in our daily life?
When you order food by seamlessly,
When you book tickets at the last moment,
When a doctor access all your records in simple clicks,
When you can send gifts to your special one who is miles away.**
UX is all about making your day to day activity simpler and giving you
satisfying and seamless experience.
For example- Facebook has like feature form very long but they launched emoticon to show your emotions on the post. Making online social interaction much more richer, expressive and personalized.
Functionality, Aesthetics and user emotions are some of the central themes of user experience design. What binds to these three is ease of use of product and services.
We may have a product which looks great but it is taking a lot of efforts to the user to interact with product or services, it is difficult to sustain for a long time in the market.
Let’s take an example of touch screen car console and tactile screen console.
The touchscreen console is quite destructive to operate while you are driving at a high speed because you need to look at the screen to operate the desired function. Cars manufacturer are again moving tactile button console from the touch screen.
Why do you think it is happening, It is all about user experience.