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media such as that shown on youtube. Questions often relate to how and when to use this on web pages.
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Should video be used on home pages for company brochure sites?
The main problem with the "central video" is the expectation that visitors come to your site to learn just how good you are:
Scenario: I have to come up with a suggestion for "some inhouse e-larning". … The other has a five minute video starting with a guy saying "Hello, this is Tyler Durden, CEO of company name."
Where do you think I spend five minutes? …