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Jul 12, 2011 at 17:21 comment added DA01 My favorite analogy for this type of topic is the Homer Simpson car ;)
Jul 12, 2011 at 17:19 comment added DA01 There's a difference between a user's preference and what they actually do. That's a key concept to keep in mind. A user may say they prefer pink text on purple polka dotted backgrounds (qualitative), but when asked to complete a task, you may find them failing and saying "I can't read this" (quantitative)
Jul 12, 2011 at 17:17 comment added Matt Rockwell Basically what I am getting at is should be be any difference between A)an opinion of how something should work that has a good explanation why standing behind it and B) an opinion of how something should work with a reference to a previously conducted study?
Jul 12, 2011 at 17:15 comment added Matt Rockwell Thanks for the thoughts. - Isn't your interface based on your teams opinions of how it should function, which in turn is probably based on research which has been cultivated by user opinions/perceptions of usage? So really when broken down to its simplest form, all research and testing is based on user preference/opinion/perceptions.
Jul 12, 2011 at 16:41 history answered jonshariat CC BY-SA 3.0