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Jan 20, 2016 at 14:33 vote accept methuselah
Dec 28, 2015 at 20:31 comment added Ken Mohnkern Your research method should be determined by what sort of results you want, and what sort of actions you want to take. If you're looking for a marketing direction, then surveys might be the right way to go. If you're looking for usability improvements, then a small usability test will do it. (There are remote, unmoderated usability services out there like usertesting.com where you can get lots more subjects, but no direct observations.)
Dec 27, 2015 at 20:01 comment added methuselah I would like to carry out usability testing. But I am likely to be working with +700 participants which will be spaced out geographically, and need a way to process a large set of responses in a cost efficient way.
Dec 27, 2015 at 19:57 comment added Ken Mohnkern I'm guessing these surveys will be more useful to marketing than the UX team. I wouldn't know what actions to take from the results you get. You might consider doing some usability testing, which will reveal where users have trouble and where they find delight. Just 5-7 subjects will reveal a lot about your design.
Dec 27, 2015 at 18:44 answer added octern timeline score: 2
Dec 26, 2015 at 23:40 history asked methuselah CC BY-SA 3.0