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Timeline for Why is it called the fold?

Current License: CC BY-SA 3.0

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Oct 18, 2014 at 4:07 comment added supercat A site should use what's above the fold to convince a reader that there's something good below the fold. To use the newspaper analogy, if nothing above the fold was of interest, nobody would read the paper; if everything of interest was above the fold, many people would read the paper, but nobody would buy it. Once people are drawn to a page, they'll proceed further, but if the page doesn't draw their attention quickly they're likely to leave and never return unless they've been told elsewhere what to expect.
Oct 16, 2014 at 19:08 history edited Graham Herrli CC BY-SA 3.0
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Oct 16, 2014 at 17:36 history edited Mervin CC BY-SA 3.0
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Oct 16, 2014 at 17:29 history answered Mervin CC BY-SA 3.0