Timeline for Is it better to include shipping cost in the product price?
Current License: CC BY-SA 3.0
11 events
| when toggle format | what | by | license | comment | |
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| Jul 24, 2014 at 7:32 | vote | accept | Renaud | ||
| Jul 22, 2014 at 9:00 | comment | added | edeverett | @ntoskrnl & R.. Fair point, but not all review sites are good. The norms here vary by industry and country. I'll update the answer. | |
| Jul 22, 2014 at 8:57 | history | edited | edeverett | CC BY-SA 3.0 |
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| Jul 22, 2014 at 8:52 | comment | added | edeverett | @Sidnioulz It's just that getting in the first few items of a significant search engine/comparison site can drive traffic orders of magnitude larger while improving conversion is normally a few percent here and there (assuming the site isn't awful to begin with). There's plenty written about how much being on the first page of Google drives traffic - it's the same for comparison sites. | |
| Jul 22, 2014 at 4:37 | comment | added | R.. GitHub STOP HELPING ICE | A good comparison site always sorts by total cost (base + shipping) and either excludes items for which the shipping cost is not listed or obfuscated, or assumes some high shipping cost like $20+ in such cases to penalize them. | |
| Jul 21, 2014 at 19:01 | comment | added | ntoskrnl | In my experience, most price comparison sites also list shipping costs, and in most cases the default sort order is "price including shipping". | |
| Jul 21, 2014 at 16:04 | comment | added | Steve Dodier-Lazaro | I meant the first part: "high traffic with higher dropout is normally more profitable than average traffic with average dropout" | |
| Jul 21, 2014 at 15:45 | comment | added | edeverett | Evidence for which part? That cheaper listings in comparison sites drive more traffic? Sorry, I've got no studies for that - I'm basing that from experience designing for various major ecommerce sites. The shipping/return laws? For UK (and EU) bit.ly/1kg6J5c Or did you mean anything else? | |
| Jul 21, 2014 at 15:25 | comment | added | Steve Dodier-Lazaro | It'd be awesome if you could add pointers to evidence for 1! Not that I don't believe you but it'd be nice to see some data on the topic. | |
| Jul 21, 2014 at 10:03 | history | edited | edeverett | CC BY-SA 3.0 |
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| Jul 21, 2014 at 9:56 | history | answered | edeverett | CC BY-SA 3.0 |