Timeline for Any research on the impact of copywriting speech on sign up buttons?
Current License: CC BY-SA 3.0
7 events
| when toggle format | what | by | license | comment | |
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| Jun 5, 2014 at 15:02 | comment | added | Gus | @JackMcE, interesting. Don't you love the way UserExperience, which has gotten a lot of meaning through IT's, applies to everything we experience even in the offline world? I wonder what would the tangible products we use everyday be if the UX was taken into account as we do now. | |
| Jun 5, 2014 at 13:53 | comment | added | Jem | I didn't actually mean to leave that as a comment and then an answer. I ran out of space and forgot to delete the comment. I can't point the blindness of the user directly to UI design but I recently took a class on complying with OSHA regulations and industrial safety. A big thing the guy teaching the course pointed to was they've found that warning and caution sings placed in the same place and same generic warning over and over get overlooked so you should try to make them topical to what you're warning or showing an employee. Same can probably be said for signup buttons/options. | |
| Jun 4, 2014 at 21:02 | comment | added | Gus | Interesting, you have a point on saying that users are becoming blind on call-to-action elements when they look all the same... @jackmce | |
| Jun 4, 2014 at 20:42 | answer | added | user49085 | timeline score: 0 | |
| Jun 4, 2014 at 20:37 | answer | added | Jem | timeline score: 1 | |
| Jun 4, 2014 at 20:31 | comment | added | Jem | I can't point to any particular studies but it has a lot to do with two things you can research respectively. First is the idea that humans largely overlook things they've seen before unless they want to see it. You might not be real inclinded to sign up for a site because your eyes glance over the signup button if it simply says "Sign Up." unless you were going out of your way in the first place to sign up for that site. It draws your attention by being something different. | |
| Jun 4, 2014 at 17:34 | history | asked | Gus | CC BY-SA 3.0 |