There isDuring interaction between an end-user and system ( Web and Mobile interface, Kiosks, etc). During this interaction, one can collect four types of user dataphysiology and psychology work hand-in-hand to develop overall human experience framework.
- User Demographics
- User Behavior( What a user does online, e.g., Objective dataObjective data-->action data, Performance and web analytic)
- User Attitudinal ( What a user feels and thinks, e.g., Subjective dataSubjective data-->emotions, satisfaction, expectations, engagement and attention)
- Physiological data:Physiological data: How physiological impulses drive human psychology and overall subjective and objective behavioral process or emotions. ( Eye-tracking, EEG and NIRS Brain signals, GSR and Body sensors)
- User Demographics and context of use attribute work as moderators of inferential relationship.