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Apr 18, 2014 at 21:40 comment added SnakeDoc CAN-SPAM Act requires an unsubscribe link in all marketing emails... so it's going to be there already if you are using MailChimp or any EMS provider.
Apr 18, 2014 at 13:13 comment added Jan Fabry Based on the (limited) experience I have helping non-technical people with mail/internet problems, I doubt many of them know the unsubscribe option exists. Most of them just sigh and delete the mail, decreasing the experience of your brand.
Apr 16, 2014 at 11:58 comment added xBill no problem, it's useful to know about the law you cite :)
Apr 16, 2014 at 11:53 comment added user46618 Ah, my apologies.
Apr 16, 2014 at 11:51 comment added xBill The link is always present at the bottom of the mail. MailChimp automatically checks whether you put it and if you don't, it doesn't trigger the mailing campaign.
Apr 16, 2014 at 11:44 history answered user46618 CC BY-SA 3.0