This would lead to Anthropomorphism, which is a bad idea (*). Besides, that would crap creep many users out (**).
Users want computers to do as they ask, not to socialize with in an attempt to convince them to do as they want. When you address someone in a first name basis, you are communicating on a personal level, something which users don't expect computers to do.
(*) If your computer refers to you on a first name basis, wouldn't you feel that you have to reply in the same manner in return.
(**) Imagine if you used your face to log in and your computer commented the your hair looks good today.