NotThe best practice answer to this is 'No' always... except, if hearing said jingle is the reason they came to your site is to hear the jingle.
If you have to do it... reduce said jingle to just the hook portion... i.e. for Red Robin they would just play 'Yummmm'
Also, get and abide by the users volume settings. Do not set volumne to 100%, because you have no idea what their speakers are turned up to.