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Dec 10, 2012 at 17:13 comment added Jimmy Breck-McKye Sure - see the chapter on Contour Bias in Universal Principles of Design, specifically "Objects with pointed features, elicited stronger activations in the region of the brain related to associative processing, meaning that although angular objects were less liked they elicited a deeper level of processing than did the contoured objects - they were in effect, more interesting and more thought-provoking to look at"
Dec 10, 2012 at 14:55 comment added Dvir Adler Can you point or refer to the findings that show that? thanks!
Dec 9, 2012 at 14:15 comment added Jimmy Breck-McKye The situation is more complicated than that, though - squared objects get resolved faster and seem to get more attention, which is appropriate in a web form. There may also be a loss of affordance in rounding UI controls that are usually rectangular.
Dec 9, 2012 at 5:43 history answered Dvir Adler CC BY-SA 3.0