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Apr 20, 2012 at 14:40 vote accept jaytr0n
Apr 20, 2012 at 14:36 comment added msanford @jaytr0n That was my guess, too, which is why I mention not distinguishing between updating your app or all apps. I always try to examine all possible factors, especially on a site like this; you'd be surprised how many times those 'Um, also, did you consider...' side-notes have helped me on Stack Overflow!
Apr 20, 2012 at 14:33 comment added jaytr0n We haven't received any negative reviews for the latest updates and it's a minor update that simply fixes a few typographic errors. It's possible the update wasn't advertised as enticing enough to upgrade. Our target group is less technical savvy so my assumption (I need to gather more information) is they simply don't upgrade their apps frequently.
Apr 20, 2012 at 14:24 history answered msanford CC BY-SA 3.0