Timeline for Would intentionally slowing down UI help to increase sales on shopping sites?
Current License: CC BY-SA 3.0
8 events
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| Mar 7, 2012 at 15:26 | comment | added | Nathan Long | @ytk - grocery store A sometimes succeeds in selling me gum because they are slow, so I have to wait in line, and the gum is right next to me. So that's good for them, right? Maybe. But I hate waiting, so sometimes I go to grocery store B, which is faster, and A loses my business. That's my anecdotal viewpoint, but research is the best way to know what to do. | |
| Mar 7, 2012 at 4:36 | comment | added | ytk | @NathanLong Imagine the owner of a camera shop says to you "I'll go and fetch the model you want from downstairs, meanwhile why don't you look at these accessories." -- Most people would at least take a glance at the accessories. What I'm trying to find out is whether "waiting" is always bad, and if you know what the customers are going through on their mind while waiting, you could potentially use it to your advantage. | |
| Mar 6, 2012 at 20:28 | comment | added | Nathan Long | @LordScree - you clicked something. That means you gave them more information: "this thing is interesting to me." If the page loaded instantly, wouldn't you now be looking at even better targeted offers than before? In any case, the bottom line is that research backs up the "faster is better" point of view. | |
| Mar 6, 2012 at 18:26 | comment | added | m-smith | I disagree. If you take a shopping site like Play.com for example, where you have various offers dotted around the page peripherals, I can really see how slowing down the page interaction at certain points would have the user's eyes taking in the rest of the page while they wait for it to load. The number of times I've clicked something, then noticed something else and gone back to it... I can see this working. | |
| Mar 6, 2012 at 17:39 | comment | added | Shauna | "You can rearrange your store instantly." - Amazon.com is a great example of this, with its "other users bought" and the recommendations sections on various screens. | |
| Mar 6, 2012 at 16:23 | history | edited | Nathan Long | CC BY-SA 3.0 |
added 766 characters in body
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| Mar 6, 2012 at 15:07 | comment | added | dnbrv | Great explanation! | |
| Mar 6, 2012 at 14:24 | history | answered | Nathan Long | CC BY-SA 3.0 |