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I agree with the existing answers & would like to back them with few relatable examples :

Archetype :

Hero - Few common characteristics of heros are courage, selflessness, humility.

Villain - Few common characteristics of villains are Intelligence , Powerful, Immoral

Personas :

They share common characteristics but also have their own personal traits. Think of :

Heros: Batman & Harry Potter

Villains: Joker & Voldemort

Think & compare their similarities & differences to understand importance of each persona within an archetype.

Archetype is a broad set of users based on common characteristics & Persona.

Persona is a specific instance of an archetype that serve as the surrogate for many of actual users.

I agree with the existing answers & would like to back them with few relatable examples :

Archetype :

Hero - Few common characteristics of heros are courage, selflessness, humility.

Villain - Few common characteristics of villains are Intelligence , Powerful, Immoral

Personas :

They share common characteristics but also have their own personal traits. Think of :

Heros: Batman & Harry Potter

Villains: Joker & Voldemort

Think & compare their similarities & differences to understand importance of each persona within an archetype.

Archetype is a broad set of users based on common characteristics & Persona is a specific instance of an archetype.

I agree with the existing answers & would like to back them with few relatable examples :

Archetype :

Hero - Few common characteristics of heros are courage, selflessness, humility.

Villain - Few common characteristics of villains are Intelligence , Powerful, Immoral

Personas :

They share common characteristics but also have their own personal traits. Think of :

Heros: Batman & Harry Potter

Villains: Joker & Voldemort

Think & compare their similarities & differences to understand importance of each persona within an archetype.

Archetype is a broad set of users based on common characteristics.

Persona is a specific instance of an archetype that serve as the surrogate for many of actual users.

Source Link

I agree with the existing answers & would like to back them with few relatable examples :

Archetype :

Hero - Few common characteristics of heros are courage, selflessness, humility.

Villain - Few common characteristics of villains are Intelligence , Powerful, Immoral

Personas :

They share common characteristics but also have their own personal traits. Think of :

Heros: Batman & Harry Potter

Villains: Joker & Voldemort

Think & compare their similarities & differences to understand importance of each persona within an archetype.

Archetype is a broad set of users based on common characteristics & Persona is a specific instance of an archetype.