Should software be simple, usable, easy to understand, ...?
I believe there's one unifying force that matters most: meaning. When focussing on what is most meaningful for users, properties like simplicity and usability will follow naturally.
This principle can be applied to all levels: For example, from arranging code statements, to presenting data. It's my guide that has led to great results for already more than two decades.
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Last seen Feb 3 at 12:00