Alex is the director of digital marketing for Manitobah Mukluks, where he helps the luxury winter boot manufacturer accelerate growth profitably via digital marketing. Alex has over 20 years experience in software development, e-commerce, and digital marketing.

Previously, Alex was the technical co-founder of BOATERexam.com and Fresh Air Educators, inc, two successful eLearning startups that were sold to a private equity firm in 2017.