Writing for design, where words have purpose, driven by user goals.

Content strategy is the crafting and development of all product messaging. UX writing is a speciality within this discipline. It focuses on helping users achieve their goals with language. When you have the foundation of UX writing and you add brand voice, something amazing can happen.

So in a nutshell, UX writing is:

  • Writing for design, where words have purpose, driven by user goals
  • The opposite of sales and marketing jargon
  • Takes into account the user’s thought process and emotions