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Adding to the previous answer, it seems as if your product is missing discovery research. This happens a lot where an organisation builds something with a hypothesis that is unproven and then finds it doesn't fit in to the daily lives of the people it is intended for - however easy to use it is. Discovery research can fix this problem as it identifies unmet ...


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I don't think there is a publicly available source for this information. It is normally derived from taxonomy research using a card sort methodology (this link explains more about this (please note this is a link to my agencies website. We are UX research experts): https://ux247.com/our-work/services/taxonomy/) Although not designed for the purpose I have ...


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