Content that users create on a service, like uploads, comments, articles.

User generated content is a "key characteristic for [the] so-called Web 2.0" ( , General requirements, 2013-01-10). It refers to content created by the users, as opposed to content created ready to consume by the service provider.

Users often have incentives to create content and contribute to services. These can be divided into more directly rewarding (for example, get a voucher for writing reviews) or indirect (be part of a community and stay in touch with friends by posting).

Questions tagged deal with the user experience considerations regarding this type of content, content strategy and its practical implementations.

Further reading: