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As with most UX activities, there should be an overall objective and the process involved should align to meeting the objective. A/B testing is a common technique used to help guide design decisions, but it should not be the only input considered, so the first thing is to understand what the results mean in the context of the overall design decision to be ...


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'C'. Option C should be a working model that introduces the compromised hybrid solution that attempts to find a way to appease both testing groups to a larger percentage. It'll always be changing, refining its processes through many micro updates that gradually change the UX. This, of course, requires a ton of resources, your undivided attention, and so ...


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