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Getting to the specific data you're looking for is likely to require: Carrying out a large scale survey to determine user types asking questions that will help you identify things like frequency of use, motivation for use, and level of user ability. Interviewing a couple of archetypal users for each identified user type to find more detailed information ...


A/B Test It. You are essentially trying to determine if proximity or content is more important to your users. There are many things that may influence the user's decision, and it may be different depending on the course and where people search from. Typically rural users expect to travel more than city-dwellers. Also, 200mi is arbitrary. Someone looking to ...

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