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I want to know some of the discerning factors of a product that makes you choose quantitative over qualitative research and vise versa at any given time during a project.? This is tricky because at different times during a project for a product you might have a preference for a certain type of information/data. I general I wouldn't choose one over the ...


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The qualitative When you would like to discover new things and understand user behaviour because in this method the user is free to talk anything about the subject; You just manage the time and point some subjects to be discussed not influence the user's answer. You need more time to analyse the result because is not standardized; You probably will not ...


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Qualitative research is good to use at the beginning stages of product development (Interviews i.e.) because you want to gain insights in pain points from the user, that your product can ideally solve. Its also often used after prototyping or design part and prior to development, when you want to test overall design of the product. Quantiative on the other ...


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The test that you described is not a true experiment or test. The hypothesis is unclear, the results cannot be reproduced or generalized. The method is more of a user survey, so there's no point in trying to calculate probability and CI. However, you CAN get quantitative results if you correlated the number of users who clicked and the number of them who ...


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From your example, let's imagine you have run the fake door test, which resulted in 265 visitors clicking on it, where total visitors that day were 350.

 The real question (as you rightfully describe) is; between which bounds this proportion (76% (265/350)) would be for your total population (i.e. your 1500 premium subscribers). And which bounds are the ...


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