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75 votes
Accepted

Pricing Plans, Why always 3 options?

The Three-tier Pricing Strategy always works because often customers don't know what they need. So in one simple chart, you show them what they can get for different prices. They feel like they have ...
Mehul Shah's user avatar
  • 1,163
31 votes

Pricing Plans, Why always 3 options?

There are a few reasons behind this... Implicit Option If a customer is deciding whether to choose your product or not, and there is a single option available, then the choice is binary. They can ...
Franchesca's user avatar
  • 12.5k
18 votes

Pricing Plans, Why always 3 options?

My expertise is in motivation theory and educational psychology, so I'll offer my 2 cents up from that perspective then on to the big picture. This is a very old and well studied psychological ...
Michael Treanor's user avatar
15 votes

Multiple selection

I actually think your slider idea is not that bad and might be interesting. Depending on how effortless the implementation has to be, it can also be a simple dropdown in the end: Edit Ok, in response ...
Big_Chair's user avatar
  • 6,835
9 votes

Wording for t-shirt sized plans: 'XXL' or '2XL'?

As mentioned in the comments, the ommission of the standard S, M and L in your proposed XS, SM, MD, XL, 2XL, 3XL, 4XL does confuse things slightly. For example why is it XS and not XSM? Why not ditch ...
Wolfie's user avatar
  • 275
7 votes

Pricing Plans, Why always 3 options?

As already noted in some comments, the three-tier product range design has both psychological and economic reasons. I would like to explain the economics a little more. One Tier Imagine you want to ...
Halifax's user avatar
  • 71
7 votes

Multiple selection

If you want to avoid the sliders, you can just opt for a very simple grid of checkboxes/radio buttons. Something like this: This makes it very easy for the user to understand exactly which options ...
musefan's user avatar
  • 7,111
6 votes

Wording for t-shirt sized plans: 'XXL' or '2XL'?

Well depends on which size it is, since XXL and 2XL are not the same size(2XL is larger). 9.73 The Dawg: Why XXL and 2XL are not the same size The Sun: People realising XXL and 2XL aren't the same ...
Parrotmaster's user avatar
5 votes
Accepted

Multiple prices for multiple countries

Showing multiple prices should not be an option. You can think a lot of reasons for that, like misunderstanding of users, perception of users, possible longer lists for countries which will be added ...
Asqan's user avatar
  • 309
4 votes
Accepted

Should I highlight the free articles or the paid ones on a partially paywalled news site?

Given that your marker is going to be placed next to an article I'm assuming that its function will be to draw user attention. Generally speaking you don't want to draw user attention to regularities ...
krychu's user avatar
  • 1,331
4 votes
Accepted

"Get 50 widgets free and $y thereafter" vs "$y, first 50 widgets free"

IMHO, it's similar to asking a user to try your product for free for a few days and then pay x dollars per month/year as the case may be. Here is a link which you might find useful https://medium.com/@...
Nisha Changrani's user avatar
4 votes
Accepted

If premium delivery option is free, should it be placed above cheaper options?

The order of each payment plan goes from lowest to highest price and advantage. Changing the order of the promotion obtained, whatever it may be, eliminates the sequence from lowest to highest, both ...
Danielillo's user avatar
  • 19.2k
3 votes

Pricing Plans, Why always 3 options?

Its all different manifestations of cognitive bias. Every human is effected by cognitive bias, thereby it is a factor in all human transactions. Which is definitely fundamental to sales/marketing ...
Stephanie Schellin's user avatar
3 votes

Is Displaying Restaurant Menu Prices A UX/Accessibility Matter?

Not showing prices is not an accessibility issue. If the price isn't there for sighted users, then it doesn't have to be there for visually impaired users either. It's an accessibility problem if ...
slugolicious's user avatar
  • 3,305
3 votes

how to display online vs. in-store pricing?

The answer really depends on what the products are, and your business objectives. I would be wary of using icons on their own - all but a handful of icons can easily be misinterpreted without labels, ...
Paj's user avatar
  • 439
3 votes

how to display online vs. in-store pricing?

Somthing like this could work.
Brian Mccann's user avatar
3 votes
Accepted

Badges for donations

It is always a good practice to thank your donors and to reward them. For other users, a badge can be an incentive to donate. However, I would not make the color of the badge dependent on the amount ...
Anna Prenzel's user avatar
  • 2,996
3 votes

Pricing Plans, Why always 3 options?

This is an example of the decoy effect, as mentioned by others already. One always wonder why there is always three choices, as it is used to sway the potential buyer into either directions of the ...
g5thomas's user avatar
  • 131
3 votes

Best way to let the user modify the subscription (change number of mobile devices)

I would be more explicit with the 11/31 calculation. I would also separate the numbers from the explanation in the calculation to make it more easily readable.
Nash's user avatar
  • 2,471
2 votes

Call to action button within/out of a table on a pricing page

The key to effectively chunking content (text as well as images, graphics, videos, buttons, and other elements) is to keep related things close together and aligned (in accordance with the Law of ...
Kish's user avatar
  • 2,632
2 votes

What's a good design to show a freelancer's rate compared to min, avg and max?

http://www.seci.info/stat/stat2_3.pdf gives a nice depiction. When doing rate comparison, people want to know how their rate compares with others. The mean doesn't provide comparative ...
MMacD's user avatar
  • 1,026
2 votes
Accepted

What's a good design to show a freelancer's rate compared to min, avg and max?

The design looks clear. Some ideas: As in the Glassdoor example, you could use an empty rectangle and fill it with your value (green color). This also encourages the message that there is empty space ...
Alvaro's user avatar
  • 16.8k
2 votes
Accepted

different pricing for new customers VS. existing customers

This is a very interesting problem. How I would tackle this issue in our e-commerce sites is: When the user is not logged in => Show the prices for new users/universal price, but name it somehow ...
Dimitra Miha's user avatar
  • 3,749
2 votes

How do present information in a pricing table to make it less cluttered and overwhelming?

The 'more info' CTA is redundant. You could provide something like a table. But this will only work if the features are the same within all plans. Something like this...
BrunoH's user avatar
  • 3,435
2 votes

Wording for t-shirt sized plans: 'XXL' or '2XL'?

If you have more than 4 or 5 sizes, don't use this system because it becomes confusing and unintuitive, especially for people who usually don't have to buy extra-large sizes. If you have an ...
Nobody's user avatar
  • 149
2 votes

Wording for t-shirt sized plans: 'XXL' or '2XL'?

Good UX should communicate as clearly as possible So you should name stuff as explicit as possible. Your options should have descriptive names, which help the user decide. If your plans are mostly ...
Falco's user avatar
  • 2,128
1 vote

Pricing Plans, Why always 3 options?

Unfortunately this comes down to working memory, and frustration. The human brain can handle 5 plus/minus 2 items on average. If your feeling pretty stressed out, didn't get a lot of sleep, are ill, ...
Kain0_0's user avatar
  • 111
1 vote

Is Displaying Restaurant Menu Prices A UX/Accessibility Matter?

Usually, I encounter this if the restaurant has multiple locations and the menu item's price various per location. The other reason I know for not including the price is market pricing. This is often ...
Chris Griffith's user avatar
1 vote

Multiple prices for multiple countries

I would try to determine the user's location first and if you are unable to do that, simply ask them to select their country in a simple prompt and store it in the session so you can use it later with ...
DrewMac's user avatar
  • 56
1 vote

How is product pricing affected by heatmapping?

Heatmapping doesn't “affect” anything Pricing is not affected by heatmapping in any way. The user doesn't see it 😉 Heatmapping is affected by the presence of pricing. On most product /...
plainclothes's user avatar
  • 21.3k

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