3

First, as Zasul has said, you should probably try limiting your plans in the first place. Too many choices can lead to decision fatigue and your potential customers may end up choosing none at all. Perhaps you could simply to just "Plan 1", "Plan 2", "Custom plan" where with custom plan they can just speak with a representative and set up a plan that fits ...


1

As you have a big space in the middle before read your post I considered the vertical reading. If you would like to reinforce for users that the form should be read in vertical, just use a middle light grey line. If you would like to read in horizontal you should reduce the white space in the middle. You also can use some light grey lines to split the form ...


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