9

This is a strategy usually followed by companies that follow price discrimination as a strategy. This could be because: The cost of providing that product actually depends (usually statistically) on who is asking for it. Think of insurance companies here, where a healthy 18 year old with no history of medical problems is likely to cost a lot less to ...


7

Yes. The Ads will hurt the UX of GPS navigation system. These systems use audio to guide the users as they drive, and their subconscious mind is always waiting for the system to guide them (particularly when they are driving on unknown roads). However, you can use some special tune for navigation advice that will alert the users to pay attention. I will ...


5

Advert impressions don't have to be based on page views. They can be time based, where the advert is changed every 30 seconds or something like that. That way you can use infinite scrolling and still have the advertising revenue that you want. This is how it usually works on mobile advertising where there is a banner that doesn't necessarily change ...


4

I know you said books can be removed at anytime, but maybe you could provide download stats as a portion of your email content. It would let your audience know what's popular (or not popular). Maybe make a top 10. If a book has gone to paid and removed from your site, you could set up a redirect to a live stats page on your site, allowing users to see other ...


3

Peldi of Balsamiq Mockups used to share their actual profit numbers with his blog readers/ mailing list, which was extremely popular and one of the reasons why Balsamiq won over many other mockup software. You can see an example here. The point I am making is, that in blogs, utter honesty and expertise is what counts. Your website is a success, so that's ...


2

Adding ads to a SW which core functionality is focused on voice and visual navigation will result in poor UX. There is couple of reasons for that. Navigations in general struggle a little bit with screen estate. If you are designing a mobile app, you need the app to be comfortably controllable with huge buttons, so it can be operated while driving. So ...


2

Well from a true User Experience point of view, no, it's not a good idea. If the user is interested in a product then they want to know how much it is in order to make a decision about purchasing it or not. However, from having done B2B websites in the past this issue often crops up. There are a variety of reasons for not showing prices though. Different ...


1

I respectfully disagree with Paul on terminology and think that newsletter is the right term for this. Basically, automatic update e-mail, which he prefers, is just a more technical synonym of a more user-friendly term newsletter. Having said that, here is my advice on the newsletter's strategy and contents: 1) weekly digest is a good idea (don't include ...


1

This is a really interesting question although not directly related to UX. But then heres my two cents: ~ As mentioned by Paul in his answer, one of the things could be related items. Even if you dont want to steer away from books, you could still mention books related to specific topics (Ex: mention nutrition books to health related books), ~ New ...


1

I wouldn't call it a newsletter, I'd call it an automatic update. The idea is to notify them when a new book is released that you think they might be interested in. I'd group the users into categories, in this case genres. This will draw users back to your site, increase page views and hopefully improve ad revenue. You can take it a step further by ...


1

That all depends on your pricing strategy. For example Boeing does this because their pricing is extremely flexible, based on number of orders placed, additional services contracted with the order, options and exact product configuration, etc. etc.. It's just not feasible for them to list even approximate prices, and their intended customer know and expect ...


1

Using JavaScript, you can tell where a user is on the page. A plugin for jQuery called Waypoints gives you that granularity. Here is an example of that code in practice: http://imakewebthings.com/jquery-waypoints/examples/scroll-analytics/ As you scroll down the page, you'll notice adverts appearing down the right. But, please do make sure they're not ...


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