the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return
Marketing is defined by the AMA as "the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large."
It can also be defined as "the process by which companies create value for customers and build strong customer relationships, in order to capture value from customers in return"
Questions having the marketing tag refers to the user experience of marketing activities, or the creation of marketing
Reference: http://en.wikipedia.org/wiki/Marketing
