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92 votes
Accepted

How do you decide UI colors when logo consist of three colors?

As written in the comments, it's not easy to define a color palette without all the conceptual and technical information of the project. This answer is somewhat technical and generic based on three ...
Danielillo's user avatar
  • 19.2k
45 votes

Logo - where should it direct within a website account?

User would normally expect going back to the home page. The solution to your problem can be a breadcrumb notion which would help user navigate back to the account dashboard instead of homepage. Find ...
Sheraz's user avatar
  • 1,819
27 votes

Logo - where should it direct within a website account?

I would expect the logo to redirect to the root of the website. Another way to look at the problem would be to "replace" the root of the website with the actual account-related content : see Twitter, ...
Baptiste Candellier's user avatar
16 votes
Accepted

Reason why brand logotypes are in lowercase?

While it's basically a trend, there are psychological reasons that support this trend: in consumer's minds, all lowercase logos are friendlier, while proper case logos have more authority. Across ...
Devin's user avatar
  • 38.1k
7 votes

Logo - where should it direct within a website account?

The logo normally navigates (and is expected to) to the highest level of the websites hierarchy. Does the hierarchy of the account section depict the home page at the top or the account dashboard? ...
sclarke's user avatar
  • 1,895
5 votes

Logo - where should it direct within a website account?

As others have said, the logo is expected to navigate to the top-level of the site hierarchy, which generally is the home page. It's also a common pattern to have the 'home page' differ ...
Beejamin's user avatar
  • 972
4 votes

Why do browsers have circular logos?

I believe, when the Internet had launched, they started with a vision of Connecting World together (World=the Icon of Earth). Now everyone adopted it, this might be one reason for circular logos.
Abhishek Sharma's user avatar
4 votes

Reason why brand logotypes are in lowercase?

The typography has more balance in lowercase logos which gives the impression that the business itself has balance and balance is widely associated with truth. Balancing statements are used by all ...
Alfie's user avatar
  • 41
4 votes
Accepted

Do you need to display a logo for an enterprise applications?

My thought would be that it given it is a pretty common pattern that, like you say you want to, you should stick with it. Even if it is only used internally, having the logo and branding helps the ...
Brett East's user avatar
4 votes

What is the best way to prevent logo distortion and poor quality when allowing users of an app to upload their own logo?

It's hard to say for certain what will work for users without testing the interaction directly, however, here are a few principles which may help... 1. Show the image in context Context is Key which ...
DaveAlger's user avatar
  • 15.9k
3 votes

Minimal text size in logos

This question needs context to get an ideal answer: building sign, business card, favicon? Anyway, as described in this answer, a logo is no longer a static object, becoming an element adaptable to ...
Danielillo's user avatar
  • 19.2k
3 votes
Accepted

Is it a good idea o use the link on the logo to display a sup-header with navigation options?

The notion that you have "2 home pages" is your problem. Your website has one homepage. It can have 2 major sub-sections (or 3, or 4, ...) under that homepage. Your logo should take the user to the ...
Nicholas Pappas's user avatar
3 votes
Accepted

Should I include the app's logo in a mobile app's action bar?

By the terminology you use, I believe you are referring to Android, so let me focus on this platform first. Action bar recommendations were, back then, to display the app icon: https://developer....
Dominik Oslizlo's user avatar
3 votes

People like to read their own names and not others? - UX Design - psychology

EDIT: All these things can be summed up in one word: personalization. (You want the user to feel like they own this, when a user feels like that, there's a emotional connection. That emotional ...
Kitanga Nday's user avatar
  • 1,772
3 votes
Accepted

No logo in app navigation bar - can this work?

The brand awareness is the most powerful aspect of marketing. As you can notice, these applications remain recognizable despite the logo has been removed from the header. People are so used to using ...
Ivan Venediktov's user avatar
2 votes

People like to read their own names and not others? - UX Design - psychology

There's something called the cocktail party effect. Its generally about how we 'tune out' all the other conversations in a room. However, our brain actually monitors what's going on in the ...
PhillipW's user avatar
  • 11.3k
2 votes

People like to read their own names and not others? - UX Design - psychology

It is true that people tend to have certain biased towards brands in general because of what they want to be associated with. For instance; a man that isn't very confident about his own masculinity ...
MJB's user avatar
  • 2,204
2 votes

When is okay to use animals or a mascot say a monster, human as a website logo?

There are definitely situations where the branding or the image of the company fits in quite well with the use of an animal or mascot as you have pointed out. All those examples are aligned to the ...
Michael Lai's user avatar
  • 27.3k
2 votes
Accepted

Displaying acronyms

This is a great question. As you have noted, the full name in the navbar area is going to be tenuous. You should indeed put the acronym on display for the majority of the user's browsing time. Make ...
McKlatch's user avatar
  • 176
2 votes

Logo - where should it direct within a website account?

Logo should Always navigate to the 'main' content ie, 'home page' of the site If I want to go to 'my dashboard', I would look for and expect to find a menu item, 'button' labeled as such: / 'My ...
Landis Reed's user avatar
2 votes

Is it a good practice to change the colors of a brand or logo without changing the logo itself?

Yes I separate the answer into three aspects: conceptual, functional and technical. A corporate image has ceased to be a static element years ago due to various factors, including the influence of ...
Danielillo's user avatar
  • 19.2k
1 vote
Accepted

Minimal text size in logos

Since you're asking this in the UX stackexchange I'm assuming you're talking about the size on a website or app, instead of a brochure or business card for example. I've generally found that 12px is ...
Mosh's user avatar
  • 161
1 vote

Best UI display of a company's product name with logo containing words for accessibility

Well, this is something for the logo designer to fix, not a UX issue. Anyway, here are some generic ideas. Analyzing the real case, surely there are more options. Usually, a logo has a descriptive ...
Danielillo's user avatar
  • 19.2k
1 vote

Best UI display of a company's product name with logo containing words for accessibility

A11y.com has an interesting way of handling this. Here's what their navigation and logo look like to sighted users: And here's the code behind that: <nav role="navigation" id="...
Izquierdo's user avatar
  • 12.7k
1 vote

Should the logo color be used in the application theme color?

It's okay to have different colors for logo and theme. What we do in our company is to have a "brand" color in our theme to use in situation where colors are pure decoration and do not ...
silviajoy's user avatar
1 vote

Should the logo color be used in the application theme color?

In addition to having a few color variations for a logo (black, white, color/multicolor, etc.), it's also common practice to have a few variations of the logo itself such as standalone icon, icon + ...
eileenwong's user avatar
1 vote

Positioning two brands' logos on application header

Would it be possible to have the customer's logo up top (since they're the paying customer) and your logo in the footer, in a "powered by" sort of display? Similar to a customized WordPress site. The ...
Daisey Traynham's user avatar
1 vote

Should I use SVG to fix pixelated circle in logo instead of PNG?

Your specific example's lack of smoothness is not because png renders bad. It is just because you did not exported your png file in a correct way. If you have your original logo in vectors turn anti-...
Rafael's user avatar
  • 768
1 vote

Should I use SVG to fix pixelated circle in logo instead of PNG?

I would have thought any problems you're having with the .png file are related to the original image itself and the quality of its conversion to .png, rather than a problem with the .png format. In ...
Monomeeth's user avatar
  • 3,826
1 vote

What to avoid when adding the slogan/value proposition to the logo to reinforce branding?

While a logo fulfills the function of offering the corporate image of a company, a slogan responds mainly to its marketing strategy. The origin and definition of both come from different professionals,...
Danielillo's user avatar
  • 19.2k

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