8

If users find themselves trying to get to the Log In and Sign Up page by typing the URL in manually than they really must want to get there for some reason. I would first make sure that you have a log out button somewhere readily available on the app so that if they did log out they could proceed to that page. However, I think that you are doing it correctly ...


6

In the US, alcohol advertising is regulated by state and federal guidelines, as well as industry standards for self-regulation. For example, the Distilled Spirits Council has a set of guidelines for responsible digital marketing. Here's what they say about age verification: Age affirmation is a process or a mechanism by which users provide their full ...


5

It's not necessary to have the same layout, but it should have the same color theme as the rest of the site. This is because the users might get confused if the landing page have different color scheme. They might think that this is different site. The landing page should emphasize on the main goal of it. If its goal is to click certain button: make that ...


4

That depends. Each case is unique. Encourage or force users to create an account can enhance or reduce the value of your website, but for sure just this point will not make your site be so much better. Some projects, like Wikipedia, try to keep simple to receive contributions and do not really force you to have an account; but still offer a good user-...


4

Probably correct. Although it isn't really relevant for your site. A landing page is a page user sees when coming to the site from somewhere else. Typically this a special page shown on first visit or when coming from a specific source such as an advertising campaign. The main point here is to show the user the info relevant to the reason you think he is on ...


4

Add a start form, a place search box, and a list of previous searches made by the current user (under the search box). I think that many people do the same searches every day. A summary statistics page would be a nice solution. It’s very interesting to know some numbers and performance stats.


4

All your 'hard to find login' examples have one thing in common: the login buttons are in the same place. Top right corner. This is an excellent position because it is the norm. Most websites put the login button top right and most users expect the login button top right. Your question is based on the assumption that the buttons are hard to find. I guess ...


4

Should it be a complex service with a lot of description on your site that a user would like to get back to, I would err on a side of opening the link in a new tab. But since it is a quite simple app, plus the description in the Play store will probably include the same or even more info about it, I suggest opening the link in the same tab. Note that it ...


4

This depends on how much traffic your expecting to pull from multiple regions. If you know that you'll be getting traffic from all over the world and they will all be contributing significantly towards your goals (revenue or form sign ups etc) then following the example you have provided is a good tried and tested way to instantly engage and increase ...


4

Do it the linked in way. Have a progress bar, showing how much their profile is complete. Gamify it or provide rewards (if possible) as and when users complete their profiles. So, you could have the user land on your main & important landing page after onboarding. Where, the user could the progress bar.


4

Search for "character vector illustration", you can easily find similar images. There are some free sources of quality illustrations: https://www.drawkit.io/ https://blush.design https://stories.freepik.com/?ref=lapaninja


3

tl;dr Horizontal nav is good for overviews. Vertical nav is good when you need persistent deep-dive controls. Landing pages are an immersive experience worthy of experimentation. E-comm has been around a while now. We have some solid, generalized patterns for shopping experiences. Top / horizontal nav is a good pattern for exposing high-level ...


3

First, let's call things by its name: in this case, when you say animation, you mean transition Not everything has to have a function, aesthetics values usually mean more than function (sad but true). It's basically the history of mankind and civilization. A gold Rolex will give you the time as accurately as a cheap digital watch. But.... would you prefer a ...


3

I can't tell you the exact reason that Spotify have chosen to do this but I can tell you why I might use it. The example page you shared here (Spotify) looks like it might be using an AJAX technique known by some as 'Lazy Loading'. This is where items are only loaded into the page just before they appear at the bottom of the viewport. Which means that the ...


3

These look like stylized vertical tabs. (I've taken a look at what appears to be the source page of your image --https://www.fullstory.com/features/ ) Examples of vertical tabs CSS & JavaScript (w3 Schools) -- https://www.w3schools.com/howto/howto_js_vertical_tabs.asp CSS Only (CodePen) -- https://codepen.io/nik-savchenko/pen/xDIAe Bootstrap ...


3

I can't answer, but I really feel that this kind of issues goes directly to the A/B testing. How many users clicks when they see a illustration? How many users clicks when they see screenshots? How many time they spend on the website when there are illustrations? In which case you get more downloads? I mean, is it better a illustration than some ...


3

I agree with Natalia that testing would be useful here. However, I feel like there's still a rule of thumb for your question. The main factor to consider here: What are you (is your company) aiming to achieve? You want to get potential users engaged in the website, which preferably leads them to using/buying your product. With productivity software, this is ...


3

I don't think there's much value in having a dedicated gateway page forcing the user to choose between 'new user' and 'existing user'. It's a detrimental extra step for both audiences, particularly for new users. Instead, let everyone go to your marketing site, and include a prominent link for existing users to sign-in at the top.


2

I think it depends on what the company wants their main page to do. For many of these sites there is a lot of content you can access without logging in, so they hook you with that and then reel you in at a later point when you need to create an account for access to additional functionality (even stack exchange does this). Since this part is more important ...


2

A book I really found helpful for this topic is Seductive Interaction Design. It deals with the many ways we can keep the user invested in our content while we get the information from them that we need. Studies show that people who have made a very small commitment are psychologically more likely to agree to a bigger (and more inconvenient) similar ...


2

Another resource for consideration is the 8 reasons users aren't filling out your sign up form If you're artificially creating a barrier to use by forcing a user to register and log in, that user will pretty quickly go elsewhere. The existence of a sign up form does not intrinsically add any value unless the account that is created provides access to a ...


2

In addition to stats, a list of recently worked on items or previous searches can fill the void and provide a useful set of links to assist users in (re)finding items.


2

I think not just for the first time. For every time you can have a wallpaper or big bold text giving a hint of the application. 1. With wallpaper Example. download bmml source – Wireframes created with Balsamiq Mockups But the Google search page is the best example. 2. Without Wallpaper In case you don't want Wallpaper: Try this with a tool-tip ...


2

Provide both, do what you doing with a find out more for those that need it. It shouldn't have to be an either/or solution. In the time that you spend debating you could have tried one approach, checked the conversion rate and then iterate based on your data. You will need to do that anyway with either solution, updating your design for maximum conversion. ...


2

Landing Page Generally: 1. Page shown to the user visiting the site for the first time. 2. Page shown to the user when the user is visiting your site via some other source. 3. "Home Page" and "Landing Page" could be considered as one. Home Page Generally: 1. Page appears after clicking "Home" tab on the site. 2. Page appearing right after "Landing Page". ...


2

Your homepage will be a landing page for all new users, however, introductory landing pages are a great way to attract new users to your site. Some advantages: Introduces what your site is about If implemented correctly, immediately informs users whether or not they're at the right place Some sites include optional guided tours, which can alleviate the ...


2

I would like to state this all depends on your audience your are aiming for. Each type of user expects a different behavior of a website. For example: most of the audience here are technical and have (some) understanding of what is going on. Therefore you need less guidance. Also people expecte a clean and quick interface. However people going to a fancy ...


2

No, don't do it While more information is needed, IN GENERAL the answer would be "NO, don't do it!". Think about this: when you create a landing page, you need to create a funnel to make users perform an action (usually registering or purchasing). The funnel image is not random, think on its shape and you'll realize you're going from general to particular, ...


2

From my point of view there are some good and bad points about it Negative Points 1) Animation and movement grabs your eyes first rather than your content it might distract user 2) It is hijacking normal scrolling behavior so people might get confused 3) No clear affordance (Hints) that there is content below when the user is landed on the page 4) User ...


2

Oh my, this is going to be one of those "It depends" answers. But I'll try my best to avoid it. At first we need to know what purpose you have with your landing page. Since your referencing Instagram my assumption is that your conversion rate is the number of new users per day, ore something like that. This is very close to the Wikipedia definition of a ...


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