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8

Your CEO probably knows already that Marketing is a pretty precise craft that operates with data like KPI's and metrics. What he doesn't seem to know is UX does wonders for just that. Best UX practices, applied to the website/app design, will guarantee that Conversion, Retention, pageviews, visits and all other important metrics will go up. And that the ...


4

You're a little late in the process to be including a UX specialist. The pages already exist You aren't making extensive changes to user flow The user goals have already been defined The user journeys to meet those goals have already been created There's little left to do that a UX specialist's knowledge would help you with. It sounds like you want a ...


2

The basic tennet you are selling is ROI - Return on Investment. UX is not fast and it is not cheap. "So what's in it for me?" (says the CEO) One organization that has done a good job of putting together material that explains the importance of UX is Human Factors International. They don't say anything that isn't said in plenty of other places, but they have ...


2

According to the AIGA salary survey in 2014, the national median pay for a UX Designer was around $80k. Since she is at an entry-level position, it shouldn't be that high. (http://designsalaries.aiga.org/#position/user-experience-designer) According to PayScale, the average entry-level UX Designer is around $69k. (http://www.payscale.com/research/US/Job=...


1

I don't know about the ethicalness, but I see the same red flags you do. They're asking you to do free work for them with no guarantee of them offering you the job, and it appears the job isn't even a UX job. How can you redesign something without doing user research and getting an understanding of the users' needs? Flee.


1

Product manager: “Let’s say, the development team comes back to you and says ‘Hey this looks great but we can’t do this’. As a UX designer how would you handle this?” I'd demand that management realize that this is the primary problem with waterfall design methods and that it's imperative that we bring development into the design process much earlier than ...


1

You may not have to engage the CEO directly. I have experience where really good Visual Designers often think that they have UX "under control" - and it's just a subset of getting visuals right. They believe they have created something extremely usable. And they do care - they just don't believe they need a UX pro. So to influence staff with this blind-...


1

Coming to a Q&A site UX.SE the obvious answer is yes! It's always worth while to hire guys and dolls like us! ;-) On a more serious note, if you want something done professionally backed up by science, professional UX is the way to go. If you "or anyone else above you" think that hiring a professional is expensive, try hire an amateur, and see what it ...


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