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6 votes
Accepted

Why people do guerrilla usability testing if the sampling is always non-representative?

If you need a clear statistical sampling of the population then guerrilla testing is useless. However often times one simply needs a "man-on-the-street" opinion. Small informal sampling is useful for ...
Mayo's user avatar
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3 votes
Accepted

Where to find 50+ year old people for guerrilla usability testing?

50-100 is a massive demographic. I think you need to think about splitting it into subgroups, as these will behave very differently. Different age ranges have 'grown up' with different technology, ...
PhillipW's user avatar
  • 11.3k
2 votes

Why people do guerrilla usability testing if the sampling is always non-representative?

Guerrilla testing is similar to unit testing done by a developer. It's good practice for developers to run their code before releasing it to make sure it executes properly. Guerrilla testing is like ...
RobC's user avatar
  • 1,549
2 votes

Why people do guerrilla usability testing if the sampling is always non-representative?

Usability testing (and the "guerrilla testing" version of it) is a qualitative research method. There's no need for statistical significance in order to discover problems with the system. How many ...
Ken Mohnkern's user avatar
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2 votes

Guerrilla usability testing

Make the participant feel comfortable Ask the user to do whatever they feel comfortable with to clarify an idea. Some people are going to freeze when you ask them to draw anything. Others will grab ...
plainclothes's user avatar
  • 21.3k
1 vote

When is the best time within a sprint cycle to integrate guerrilla user research?

Option 2 works best for me in this sort of w/agile environment. Couple of things to consider: The Dev team are working agile. This means they have a backlog that is constantly being reprioritised, ...
jackiemb's user avatar
  • 781

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