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Every marketer needs to address that every day 31 billion emails bounce. Certainly, this bounces cost a lot to all the marketers or organizations. The purpose of email validation is to verify emails and send your uniquely crafted email to the right person. Though not all the bounces are the same. 1. Soft bounce. Some of the recipient’s email address ...


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If the email clearly states what clicking the link does, it might be okay but there are many other things to consider. Rather than attaching it as a PDF, include it in the email if possible. Rather than have the link auto accept the TOS, have the link bring to a page that allows the user to view and accept the TOS. TOS should also be accepted before a user ...


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