214

Maybe because they are curious about what is inside this combobox's arrow. Have you tried to change it to another component like a spinner ? I don't have any particular research about it, it is just my guess.


124

Humanization is no different from any other design technique Like many other design approaches, humanizing an interface has advantages and disadvantages and as such, is correspondingly prone to overuse and misuse. I'm not a fan of humanizing as a goal. Websites are not humans, and trying to humanize a website is useful only if it actually improves user ...


96

The fact that it's a GIF is really a technical detail and not relevant (or even comprehensible) for most users. What you need to convey to them is that there is more data available. Technically, it would probably even make more sense to use actual video rather than GIFs, depending on the size and content of the animation. One option is indeed to overlay a "...


81

I don't think multiple clicks are a bad thing in the shopping cart. While here, some users will double check things. Unless you're seeing users drop out, I wouldn't worry about it. If you want to understand why they're doing it, some think-aloud usability tests will tell you. (Don't ask them, after the fact, to remember why they did it; listen to their ...


79

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place. I once visited the website of the local supermarket to find out their opening hours on a holiday. I entered every menu option i could see, but couldn't find the opening times. Instead, I found a lot of pictures of smiling employees,...


76

From a non-UX designer perspective: It looks like your €2.499,00 is crossed out while being replaced and highlighted by €650,00. This would be jarring to anyone who was expecting and prepared to pay €2.500,00, but then seeing a price that is considerably lower. If I could save €1.849,00 on a purchase I would definitely do everything I could think of to make ...


75

The Three-tier Pricing Strategy always works because often customers don't know what they need. So in one simple chart, you show them what they can get for different prices. They feel like they have a choice and do not feel like they are being swindled. You want to do business by making the majority of them choose the intermediate one. Much like many ...


64

There is no universal answer to this question, as which is a more important factor in a buying decision varies depending on: price; type of user; perceived quality; and type of purchase. Price In general price matters more for lower valued items and discount matters more for higher valued items Type of user Based on A/B testing and discussions with other ...


39

Yes your solution is good and will work, but it gets problematic if someday you introduce videos to your site. Also if people see the Play-Button they expect a video (longer then a gif) which usually also provides sound and better quality. You could use a facebook style approach for this. If you want it more obvious for your user you could use "Play GIF" ...


37

I like to take informed decisions myself, so I recommend (1). If you keep me from deleting my account (to stop those annoying newsletters, for example), even if I am willing to lose money, I'd be really angry. The really user-friendly offer (just to mention this :-) would be to offer to transfer my credit (to another store, to my bank). That's what I would ...


34

From the non-technical users standpoint, it is a video. The lack of sound does not change that. No need to explain the difference - just say it will play a video when you press the button.


31

There are a few reasons behind this... Implicit Option If a customer is deciding whether to choose your product or not, and there is a single option available, then the choice is binary. They can choose to buy it or not. If you present 3 choices, then they tend to forget about the implicit option to not buy the product. Centre Stage Effect When 3 ...


27

If you can, perform some testing and gather information about why are users clicking on the amount dropdown. Probably most users are clicking for the same reason. That said, my guess is that it might not be absolutely clear that what there is behind the dropdown are plain numbers: 1 2 3 ... and users might think there could be other kind of options: 1 1 ...


25

There are factors outside of how users behave on your site that might determine whether you use one or the other. For comparison sites or shopping searches it's important to get a high listing and a low headline price often helps - the first challenge is getting people to visit your site. High traffic with higher dropout is normally more profitable than ...


24

An experience is overly personal when it shares irrelevant details that get in the way of the message. Humanizing is just explaining things in terms of people rather than systems, not telling someone’s life story for no reason.


23

I just managed to find your website and proceeded as if I was a customer. And maybe with a little bias, but I also clicked the 'amount' button out of nowhere. It is hard to explain, but it is just a little 'tic'; as you are offering quite expensive products, the user wants to check that everything is 100% set up right (clicking it and verifying it's set to ...


23

I would go with the first Option "Warn the user that closing their account will forfeit their credit" but as you mentioned this might create frustration when it comes to real money, even its only cents. You can reduce this frustration by donating the money to a charity, therefore you can reinforce your brand image also users don't feel like they are ...


22

Users pick avatars that are not always representative of their "real life" appearance. Often picking an avatar which doesn't match their true age/gender/ethnicity etc. This concept of an avatar allowing you to present yourself differently than in real life I imagine is strongly embedded with users. So if you want to capture real data you would be best of ...


20

YES, but.... In fact, you don't need to delete the promo code itself, but the association to the product. However, it's always good to delete the promo code as well, for the reasons below: Make your user's life easier You're building this for an user, and you're building an usability paradigm, thus this paradigm has to keep the user in mind. One of the ...


18

My expertise is in motivation theory and educational psychology, so I'll offer my 2 cents up from that perspective then on to the big picture. This is a very old and well studied psychological effect. In its simplest form, it is used by parents and teachers regularly: Scenario 1: Do it or else. You give a kid the choice between doing an assigned ...


17

I would recommend using a broader term like "animation" instead of "GIF", which might be too technical and unnecessarily specific, especially for your target user base. I think the appearance will depend on what you want. Maybe play the GIF automatically on mouse hover, or have a small "play animation" label in a corner of the product picture.


16

Another possibility, given the age of your users: All through the 1990s and early "aughts" a light gray like you are using meant "not an option". We called it "grayed out". So, to me, (I am in your user's age group) it looks like it's not active for some reason. Also, you have one bright color on what I think is the discount rather than the price that is to ...


15

tl;dr Social confirmation is a good thing in most cases. Don't give up on it until you've exhausted all your options. Then try, try again. Reviews are not a required feature Not every site has the volume or customer interest to generate a lot of [good] reviews. I have personally seen this in two contexts: A product line that was primarily focused ...


14

Your shipping and billing information is pretty crucial to the process of placing an order. If it's incorrect, your order will be misdelivered (not cool) or you won't be able to charge the customer correctly for the order. Like any input that has such huge consequences for a software process, it is good UX to allow the user to review this essential ...


14

I took a course on Coursera. Beginners Guide to Irrational Behavior by Dan Ariely. The course addressed these kind of issues. As you would guess, people are irrational. Lets say a customer is buying a pen for $20 and you say to them, "The store down the road has the exact same pen for $10". They would be more likely to consider that a deal worth exploring ...


14

Q: How many images must be in a carousel so that the user can see all of it? A: 1 In an interesting blog post about carousel interaction stats, Eric Runyon collected data on carousel interactions for various ND.edu web pages. What he found is that effectively users only interact with the first item in the carousel: A concise analysis of this data:


13

The zoom feature mainly came into the picture to allow users to examine a product in detail and overcome the challenges involved in actually being able to handle the merchandise before buying it.This is especially common in sites which sell products like clothes or products where users might want to get a closer look at the product before making a purchase. ...


12

While the existing thoughts here are well, there are legal dimensions that may redefine everything you're thinking about — and complicating #1 Credits, in some states, are like gift cards. The value cannot expire and you cannot just drop it without giving the person a way to transfer it into a 'movable' form - like a physical card, voucher, etc. If you ...


11

The right choice might depend on your user base. If it mostly consists of private residential customers, it is likely that they will not need to make any difference between both addresses and that their main concern will be the shipping address. If it is mainly made of business customers, things can be different for at least two reasons : the billing ...


11

If you need a piece of information from the user, ask for it. Trying to trick it out of them is likely to get you bad data (in particular, female users will often pick male avatars to hide their gender, and a significant subset of male users will pick female avatars), and may backfire if users realize you're trying to trick them.


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