214 votes
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Why do my users 're'select the amount in the cart?

Maybe because they are curious about what is inside this combobox's arrow. Have you tried to change it to another component like a spinner ? I don't have any particular research about it, it is just ...
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124 votes
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When is a website too humanized/personal?

Humanization is no different from any other design technique Like many other design approaches, humanizing an interface has advantages and disadvantages and as such, is correspondingly prone to ...
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  • 40.4k
96 votes
Accepted

How to let a user know that an image is actually an animated GIF

The fact that it's a GIF is really a technical detail and not relevant (or even comprehensible) for most users. What you need to convey to them is that there is more data available. Technically, it ...
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  • 2,306
81 votes

Why do my users 're'select the amount in the cart?

I don't think multiple clicks are a bad thing in the shopping cart. While here, some users will double check things. Unless you're seeing users drop out, I wouldn't worry about it. If you want to ...
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  • 8,974
79 votes

When is a website too humanized/personal?

I would say it's too humanized if it hinders the users in finding the information they visited the site for in the first place. I once visited the website of the local supermarket to find out their ...
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  • 2,834
76 votes

Why do my users 're'select the amount in the cart?

From a non-UX designer perspective: It looks like your €2.499,00 is crossed out while being replaced and highlighted by €650,00. This would be jarring to anyone who was expecting and prepared to pay €...
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  • 1,041
75 votes
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Pricing Plans, Why always 3 options?

The Three-tier Pricing Strategy always works because often customers don't know what they need. So in one simple chart, you show them what they can get for different prices. They feel like they have ...
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  • 1,163
64 votes
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Is the discount more important than the price?

There is no universal answer to this question, as which is a more important factor in a buying decision varies depending on: price; type of user; perceived quality; and type of purchase. Price In ...
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  • 67.5k
39 votes

How to let a user know that an image is actually an animated GIF

Yes your solution is good and will work, but it gets problematic if someday you introduce videos to your site. Also if people see the Play-Button they expect a video (longer then a gif) which usually ...
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37 votes

Are there any conventions around closing an account with a credit balance?

I like to take informed decisions myself, so I recommend (1). If you keep me from deleting my account (to stop those annoying newsletters, for example), even if I am willing to lose money, I'd be ...
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  • 3,351
34 votes

How to let a user know that an image is actually an animated GIF

From the non-technical users standpoint, it is a video. The lack of sound does not change that. No need to explain the difference - just say it will play a video when you press the button.
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31 votes

Pricing Plans, Why always 3 options?

There are a few reasons behind this... Implicit Option If a customer is deciding whether to choose your product or not, and there is a single option available, then the choice is binary. They can ...
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  • 12.4k
27 votes

Why do my users 're'select the amount in the cart?

If you can, perform some testing and gather information about why are users clicking on the amount dropdown. Probably most users are clicking for the same reason. That said, my guess is that it might ...
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  • 16.7k
25 votes
Accepted

Is it better to include shipping cost in the product price?

There are factors outside of how users behave on your site that might determine whether you use one or the other. For comparison sites or shopping searches it's important to get a high listing and a ...
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  • 2,100
24 votes

When is a website too humanized/personal?

An experience is overly personal when it shares irrelevant details that get in the way of the message. Humanizing is just explaining things in terms of people rather than systems, not telling someone’...
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23 votes

Why do my users 're'select the amount in the cart?

I just managed to find your website and proceeded as if I was a customer. And maybe with a little bias, but I also clicked the 'amount' button out of nowhere. It is hard to explain, but it is just a ...
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23 votes
Accepted

Are there any conventions around closing an account with a credit balance?

I would go with the first Option "Warn the user that closing their account will forfeit their credit" but as you mentioned this might create frustration when it comes to real money, even its only ...
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  • 2,280
22 votes

Is it good practice to ask date of birth and gender from users or Avatars can suffice?

Users pick avatars that are not always representative of their "real life" appearance. Often picking an avatar which doesn't match their true age/gender/ethnicity etc. This concept of an avatar ...
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  • 5,109
20 votes
Accepted

Should promotional codes automatically be deleted?

YES, but.... In fact, you don't need to delete the promo code itself, but the association to the product. However, it's always good to delete the promo code as well, for the reasons below: Make your ...
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  • 32.7k
18 votes

Pricing Plans, Why always 3 options?

My expertise is in motivation theory and educational psychology, so I'll offer my 2 cents up from that perspective then on to the big picture. This is a very old and well studied psychological ...
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17 votes

How to let a user know that an image is actually an animated GIF

I would recommend using a broader term like "animation" instead of "GIF", which might be too technical and unnecessarily specific, especially for your target user base. I think the appearance will ...
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16 votes

Why do my users 're'select the amount in the cart?

Another possibility, given the age of your users: All through the 1990s and early "aughts" a light gray like you are using meant "not an option". We called it "grayed out". So, to me, (I am in your ...
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15 votes
Accepted

Do product-based sites NEED review capability?

tl;dr Social confirmation is a good thing in most cases. Don't give up on it until you've exhausted all your options. Then try, try again. Reviews are not a required feature Not every site ...
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  • 21.1k
14 votes

Is the discount more important than the price?

I took a course on Coursera. Beginners Guide to Irrational Behavior by Dan Ariely. The course addressed these kind of issues. As you would guess, people are irrational. Lets say a customer is buying ...
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  • 4,734
14 votes
Accepted

What is the optimal number of images in a carousel so the user can see all of it?

Q: How many images must be in a carousel so that the user can see all of it? A: 1 In an interesting blog post about carousel interaction stats, Eric Runyon collected data on carousel interactions ...
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12 votes

Are there any conventions around closing an account with a credit balance?

While the existing thoughts here are well, there are legal dimensions that may redefine everything you're thinking about — and complicating #1 Credits, in some states, are like gift cards. The value ...
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11 votes
Accepted

Why ask for billing address first?

The right choice might depend on your user base. If it mostly consists of private residential customers, it is likely that they will not need to make any difference between both addresses and that ...
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  • 1,361
11 votes

Is it good practice to ask date of birth and gender from users or Avatars can suffice?

If you need a piece of information from the user, ask for it. Trying to trick it out of them is likely to get you bad data (in particular, female users will often pick male avatars to hide their ...
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  • 1,877
11 votes

Do product-based sites NEED review capability?

Review's aren't always necessary or helpful I disagree with other posters who espouse the view that social reviews are desirable per se and one should exhaust efforts to enable social reviews on a ...
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  • 40.4k
11 votes
Accepted

Keep long form, or separate into multiple steps?

Good question without a definitive answer. In short, both long page and divided page has their advantages and disadvantages. You will not make a big mistake by using either one of them. Recently I ...
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