215
votes
Accepted
Why do my users 're'select the amount in the cart?
Maybe because they are curious about what is inside this combobox's arrow.
Have you tried to change it to another component like a spinner ?
I don't have any particular research about it, it is just ...
- 1,616
95
votes
Accepted
How to let a user know that an image is actually an animated GIF
The fact that it's a GIF is really a technical detail and not relevant (or even comprehensible) for most users. What you need to convey to them is that there is more data available. Technically, it ...
- 2,696
81
votes
Why do my users 're'select the amount in the cart?
I don't think multiple clicks are a bad thing in the shopping cart. While here, some users will double check things. Unless you're seeing users drop out, I wouldn't worry about it.
If you want to ...
- 9,034
76
votes
Why do my users 're'select the amount in the cart?
From a non-UX designer perspective:
It looks like your €2.499,00 is crossed out while being replaced and highlighted by €650,00. This would be jarring to anyone who was expecting and prepared to pay €...
- 1,041
75
votes
Accepted
Pricing Plans, Why always 3 options?
The Three-tier Pricing Strategy always works because often customers don't know what they need.
So in one simple chart, you show them what they can get for different prices. They feel like they have ...
- 1,163
38
votes
How to let a user know that an image is actually an animated GIF
Yes your solution is good and will work, but it gets problematic if someday you introduce videos to your site.
Also if people see the Play-Button they expect a video (longer then a gif) which usually ...
- 10.8k
37
votes
Are there any conventions around closing an account with a credit balance?
I like to take informed decisions myself, so I recommend (1). If you keep me from deleting my account (to stop those annoying newsletters, for example), even if I am willing to lose money, I'd be ...
- 3,426
33
votes
How to let a user know that an image is actually an animated GIF
From the non-technical users standpoint, it is a video. The lack of sound does not change that. No need to explain the difference - just say it will play a video when you press the button.
- 617
31
votes
Pricing Plans, Why always 3 options?
There are a few reasons behind this...
Implicit Option
If a customer is deciding whether to choose your product or not, and there is a single option available, then the choice is binary. They can ...
- 12.5k
27
votes
Why do my users 're'select the amount in the cart?
If you can, perform some testing and gather information about why are users clicking on the amount dropdown. Probably most users are clicking for the same reason.
That said, my guess is that it might ...
- 16.8k
23
votes
Why do my users 're'select the amount in the cart?
I just managed to find your website and proceeded as if I was a customer. And maybe with a little bias, but I also clicked the 'amount' button out of nowhere.
It is hard to explain, but it is just a ...
- 331
23
votes
Accepted
Are there any conventions around closing an account with a credit balance?
I would go with the first Option "Warn the user that closing their account will forfeit their credit" but as you mentioned this might create frustration when it comes to real money, even its only ...
- 2,280
20
votes
Accepted
Should promotional codes automatically be deleted?
YES, but....
In fact, you don't need to delete the promo code itself, but the association to the product. However, it's always good to delete the promo code as well, for the reasons below:
Make your ...
- 37.3k
18
votes
Pricing Plans, Why always 3 options?
My expertise is in motivation theory and educational psychology, so I'll offer my 2 cents up from that perspective then on to the big picture.
This is a very old and well studied psychological ...
- 281
17
votes
How to let a user know that an image is actually an animated GIF
I would recommend using a broader term like "animation" instead of "GIF", which might be too technical and unnecessarily specific, especially for your target user base.
I think the appearance will ...
16
votes
Why do my users 're'select the amount in the cart?
Another possibility, given the age of your users: All through the 1990s and early "aughts" a light gray like you are using meant "not an option". We called it "grayed out". So, to me, (I am in your ...
- 161
15
votes
Accepted
Do product-based sites NEED review capability?
tl;dr
Social confirmation is a good thing in most cases.
Don't give up on it until you've exhausted all your options.
Then try, try again.
Reviews are not a required feature
Not every site ...
- 21.3k
12
votes
Are there any conventions around closing an account with a credit balance?
While the existing thoughts here are well, there are legal dimensions that may redefine everything you're thinking about — and complicating #1
Credits, in some states, are like gift cards. The value ...
- 2,643
11
votes
Do product-based sites NEED review capability?
Review's aren't always necessary or helpful
I disagree with other posters who espouse the view that social reviews are desirable per se and one should exhaust efforts to enable social reviews on a ...
- 40.9k
11
votes
Accepted
Keep long form, or separate into multiple steps?
Good question without a definitive answer.
In short, both long page and divided page has their advantages and disadvantages. You will not make a big mistake by using either one of them. Recently I ...
- 11.5k
11
votes
Why do my users 're'select the amount in the cart?
The "1" in grey on grey looks "disabled". Grey means "disabled". So some of your users probably think that the quantity is not set yet and click to set the quantity to 1.
The quantity is not the only ...
- 1,457
10
votes
Why do very few e-commerce websites use full-width and fluid layouts?
Check your assumptions
There are a few assumptions in your question that require validation (and I assure you that the ecomm giants are testing).
Most people have big monitors now: Maybe. But what ...
- 21.3k
9
votes
Accepted
3 CTA on shopping cart page
1) Ideally an order is generated once an user is done with the payment. You could call it Order summary, where an Order ID is usually attached to it for reference. At cart stage, "Delete Order" as an ...
- 3,899
7
votes
Why do my users 're'select the amount in the cart?
I would like to add something from my perspective. Aged 36 I could fall into your target group.
I don't know about localization in your case, but living in Baltics my order of thought and reading ...
- 171
7
votes
Accepted
Where to put a search filter checkbox left or right side?
While there's no hard and fast rule for matters like this, option 1 has the advantage of keeping the checkbox closer to the item it relates to, preventing the user from needing to mentally process ...
- 15.5k
7
votes
Pricing Plans, Why always 3 options?
As already noted in some comments, the three-tier product range design has both psychological and economic reasons. I would like to explain the economics a little more.
One Tier
Imagine you want to ...
- 71
6
votes
Should promotional codes automatically be deleted?
One thing that hasn't been mentioned here is history.
Do you need to know if a discount code applied to an order that has been placed in the past? If so, deleting the discount may lead to confusion ...
- 111
6
votes
How can I improve conversion without user testing?
Guess a lot
I know that sounds kind of silly, but that's what it comes down to. You can analyze
Sales figures
Seasonal volume spikes
Site analytics
Customer service feedback
Related case studies
...
- 21.3k
6
votes
Accepted
Do users recognize "slideable" areas with dots as indicators for multiple images?
Arrows serve as a signifier that the carousel contains multiple images, so if you remove them, you may run the risk of users not noticing the slide indicator dots underneath. Removing the dots is ...
- 439
6
votes
Why do my users 're'select the amount in the cart?
I am one of the users who often messes with the quantity even though I will probably buy only 1 item.
When I get to a checkout page, it is common for me to be curious what the maximum value is in a ...
- 595
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