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63 votes
Accepted

2 buttons that do the same thing

That is exactly how it is done. What usually happens is that the description of the company itself, the open position and the candidate requirements alone are more than enough to fill a screen. ...
knallfrosch's user avatar
  • 2,088
43 votes

More clicks while using "Noun" or "Verb" for actions?

Be a voter > Vote now Christopher Bryan and Gregory Walton (2011) conducted a study for understanding if using a noun or verb statement have an influence on user motivation. According to the ...
Abektes's user avatar
  • 5,583
15 votes

2 buttons that do the same thing

A lot depends on the visual design of the screen. If there is enough visual distance between their placement it might be useful to the user. They won't have to scroll to use the button, nor remember ...
Chris Griffith's user avatar
6 votes

How can I improve conversion without user testing?

Guess a lot I know that sounds kind of silly, but that's what it comes down to. You can analyze Sales figures Seasonal volume spikes Site analytics Customer service feedback Related case studies ...
plainclothes's user avatar
  • 21.3k
5 votes
Accepted

What's the best empty basket page/message for e-commerce?

here is my feedback to the all three options: The message in the red box states that something is wrong, however, it isn't. The button "+Add products" doesn't represent the actual action, because no ...
Pavlo Grubyi's user avatar
4 votes

Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?

I recommend looking at this article which talks about a A\B test that was done on seeing the conversion rates while using a solid call to action vs a ghost button in emails. To quote the article ...
Mervin's user avatar
  • 44k
4 votes

How does e-commerce product quick view affect conversion rates?

Here's a great article from Baymard on Quick Views Baymard writes in their article that quick views often lead to small increases in conversion. However... Though quick views may slightly increase ...
Steven Wakabayashi's user avatar
3 votes

Is left hand / vertical navigation worth the space it uses?

tl;dr Horizontal nav is good for overviews. Vertical nav is good when you need persistent deep-dive controls. Landing pages are an immersive experience worthy of experimentation. E-comm has ...
plainclothes's user avatar
  • 21.3k
3 votes

Why user mostly drops from shipping address page in checkout?

There are many possible reasons, but without seeing your site or that specific page, it’s just a bunch of wild guesses: You have restrictions on where you ship (e.g. only to the US when you have a ...
jcaron's user avatar
  • 2,716
2 votes

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

As stated by Nielsen Norman Group, flat design has a smaller user efficiency enter link description here For usability it is best to keep labels always visible. Flat design can be more esthetic ...
Rien Daamen's user avatar
2 votes

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

I've tried both with a different user group and different product. What I found out was people who perform formal transaction like online banking, paying bills and even government related transaction, ...
Tony's user avatar
  • 29
2 votes
Accepted

Are contact forms "a waste of real estate" on a web page?

Nothing is a waste if it's in its place. If the goal of your product pages is for the user to contact you then definitely put a contact form. If not, it may take away from whatever other call-to-...
Andre Dickson's user avatar
2 votes

Why the users are not clicking on the button?

Could it be the wording? How would a user know what will happen if she clicks a button labeled "Send job offer"? Making a job offer is a big commitment. It's not something done lightly by clicking a ...
Eric Stoltz's user avatar
  • 1,754
2 votes

Why the users are not clicking on the button?

Companies large enough to have a human resource department will have their own policies on how to extend an offer of employment. Using your app probably violate those policies. The people using your ...
jColeson's user avatar
  • 1,495
2 votes
Accepted

Why the users are not clicking on the button?

My guess is that it is not happening because they are doing it behind the app. Companies are probably using the app: To get a filtered list from a big amount of candidates they probably have. So it ...
Alvaro's user avatar
  • 16.8k
2 votes
Accepted

Best way to emphasize the Freemium advantage (content site)

The best way to add emphasis to any element, is to make it bolder, bigger or brighter than its counterparts. Don't go overboard. Sometimes the difference between normal and bold font is too great on ...
Leviscus Tempris's user avatar
2 votes
Accepted

First impression of complex apps

Most likely you have authentication feature in your system. This makes possible to implement some kind of authorization templates which sometime are called user roles. So you can implement another '...
Serg's user avatar
  • 2,205
1 vote

How to decrease drop-off rates in mobile surveys

There is no great way to solve this issue because, as you mentioned, would have a long list of multiple answers. A possible solution if applicable would be List the 2 or 3 most popular answers and ...
Ruben  Oliveira's user avatar
1 vote

2 buttons that do the same thing

Agree with everyone above and have received similar requests from client many times. Make the button sticky is a great option, 2 other methods I've done are: wrapping the different buttons in ...
It's Dylan's user avatar
  • 1,014
1 vote

2 buttons that do the same thing

I agree with Chris, if two of them are visible at the same time it will create confsuion. The concern of client is valid but the solution he/she provides might not be. The problem he wants to solve ...
user_is_not_dumb's user avatar
1 vote

How to see why some pages have higher conversion rate then others?

No analytics application is going to be able to tell you why users have done what they did (or didn't do). They just log stats and numbers, not emotions and motivations. The only way to find out why ...
JonW's user avatar
  • 37.4k
1 vote

First impression of complex apps

Ask completely new and untrained users what they want to use your application for, and find out what their goals and needs are. Ask pro users that heavily use your application what they mainly use ...
Pectoralis Major's user avatar
1 vote

How can I improve conversion without user testing?

A/B testing. You're essentially user testing, but you're doing it live with pre-formed solutions and measuring to see which solution performs better relative to your conversion funnel. For example, ...
Junu from UserLook's user avatar
1 vote

Why user mostly drops from shipping address page in checkout?

Usually on Ecommerce sites lot of people just add products to cart to see how cart is looking with price all together and then drop off. On checkout itself possible errors are to leave out ...
xul's user avatar
  • 2,676
1 vote

Links to other sites, conversion and trust

In general, adults have no commitment to sites that are of unknown value to them. Sites that "play coy" by trying to get additional commitment without offering obvious benefit tend to be abandoned ...
MMacD's user avatar
  • 1,026
1 vote

Why the users are not clicking on the button?

Users are on your site to accomplish certain tasks. Maybe users aren't clicking the button because it doesn't look like it will help them complete the task they're working on at the time. Maybe the ...
Ken Mohnkern's user avatar
  • 9,034
1 vote

Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines

Just to add more value to the topic. A study at Google took place in 2017. The rest of the text is an excerpt from the article The Evolution of Material Design’s Text Fields. The results of the two ...
Alexey Kolchenko's user avatar
1 vote

More clicks while using "Noun" or "Verb" for actions?

All of your examples are verbs: sign, register, donate, be Regarding click-rates; any answer given will be results for a different user base. The only way to truly know what is more successful for ...
vol7ron's user avatar
  • 236
1 vote

How can I improve conversion without user testing?

You can use some tools to understand the user behavior and so implement the modifications if necessary. There are a lot of tools like that but to be simple and objetive, if you use the Google ...
Jonathan Gabetta's user avatar
1 vote

How can I improve conversion without user testing?

Depends on your definition of testing, because some UX practitioners would argue that even gathering analytics and using it to guide some of the design decisions is in a way doing user testing, so ...
Michael Lai's user avatar
  • 27.3k

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