62
votes
Accepted
2 buttons that do the same thing
That is exactly how it is done.
What usually happens is that the description of the company itself, the open position and the candidate requirements alone are more than enough to fill a screen. ...
- 2,078
43
votes
More clicks while using "Noun" or "Verb" for actions?
Be a voter > Vote now
Christopher Bryan and Gregory Walton (2011) conducted a study for understanding
if using a noun or verb statement have an influence on user motivation. According to the ...
- 5,571
14
votes
2 buttons that do the same thing
A lot depends on the visual design of the screen. If there is enough visual distance between their placement it might be useful to the user. They won't have to scroll to use the button, nor remember ...
- 459
6
votes
How can I improve conversion without user testing?
Guess a lot
I know that sounds kind of silly, but that's what it comes down to. You can analyze
Sales figures
Seasonal volume spikes
Site analytics
Customer service feedback
Related case studies
...
- 21.3k
5
votes
Accepted
What's the best empty basket page/message for e-commerce?
here is my feedback to the all three options:
The message in the red box states that something is wrong, however, it isn't. The button "+Add products" doesn't represent the actual action, because no ...
- 688
4
votes
Evidence of a difference in conversion rate between a “ghost” and a “traditional” button?
I recommend looking at this article which talks about a A\B test that was done on seeing the conversion rates while using a solid call to action vs a ghost button in emails. To quote the article
...
- 43.8k
4
votes
How does e-commerce product quick view affect conversion rates?
Here's a great article from Baymard on Quick Views
Baymard writes in their article that quick views often lead to small increases in conversion. However...
Though quick views may slightly increase ...
3
votes
Conversion rates for captive user systems
In a B2B environment (in which captive audiences are more common) one of the biggest hurdles is that the buyers are not the users. Purchasing is often done through committee, assessing the needs of ...
- 17.6k
3
votes
Why user mostly drops from shipping address page in checkout?
There are many possible reasons, but without seeing your site or that specific page, it’s just a bunch of wild guesses:
You have restrictions on where you ship (e.g. only to the US when you have a ...
- 2,686
3
votes
Is left hand / vertical navigation worth the space it uses?
tl;dr
Horizontal nav is good for overviews.
Vertical nav is good when you need persistent deep-dive controls.
Landing pages are an immersive experience worthy of experimentation.
E-comm has ...
- 21.3k
2
votes
conversion rates on payment page with our without header and footer
yes, the footer. or at least a lot of the seo content on it can be removed after cart and thru ought the checkout. The header should be minimised or removed as well to avoid the user from getting ...
- 10.6k
2
votes
Which captcha causes the smallest loss in conversion?
In my unbiased on nothing opinion is this one:
Because its the least intrusive and asks the user for only one click.
It also the most appealing (As much a captcha can be)
- 1,201
2
votes
Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines
As stated by Nielsen Norman Group, flat design has a smaller user efficiency enter link description here
For usability it is best to keep labels always visible. Flat design can be more esthetic ...
- 111
2
votes
Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines
I've tried both with a different user group and different product. What I found out was people who perform formal transaction like online banking, paying bills and even government related transaction, ...
- 29
2
votes
Accepted
Are contact forms "a waste of real estate" on a web page?
Nothing is a waste if it's in its place. If the goal of your product pages is for the user to contact you then definitely put a contact form. If not, it may take away from whatever other call-to-...
- 2,816
2
votes
Why the users are not clicking on the button?
Could it be the wording? How would a user know what will happen if she clicks a button labeled "Send job offer"?
Making a job offer is a big commitment. It's not something done lightly by clicking a ...
- 1,724
2
votes
Why the users are not clicking on the button?
Companies large enough to have a human resource department will have their own policies on how to extend an offer of employment. Using your app probably violate those policies.
The people using your ...
- 1,505
2
votes
Accepted
Why the users are not clicking on the button?
My guess is that it is not happening because they are doing it behind the app.
Companies are probably using the app:
To get a filtered list from a big amount of candidates they probably have. So it ...
- 16.8k
2
votes
Accepted
Best way to emphasize the Freemium advantage (content site)
The best way to add emphasis to any element, is to make it bolder, bigger or brighter than its counterparts. Don't go overboard. Sometimes the difference between normal and bold font is too great on ...
- 386
2
votes
Accepted
First impression of complex apps
Most likely you have authentication feature in your system. This makes possible to implement some kind of authorization templates which sometime are called user roles. So you can implement another '...
- 2,205
1
vote
First impression of complex apps
Ask completely new and untrained users what they want to use your application for, and find out what their goals and needs are.
Ask pro users that heavily use your application what they mainly use ...
- 10.8k
1
vote
How can I improve conversion without user testing?
A/B testing. You're essentially user testing, but you're doing it live with pre-formed solutions and measuring to see which solution performs better relative to your conversion funnel.
For example, ...
1
vote
Why user mostly drops from shipping address page in checkout?
Usually on Ecommerce sites lot of people just add products to cart to see how cart is looking with price all together and then drop off.
On checkout itself possible errors are to leave out ...
- 2,656
1
vote
Links to other sites, conversion and trust
In general, adults have no commitment to sites that are of unknown value to them. Sites that "play coy" by trying to get additional commitment without offering obvious benefit tend to be abandoned ...
- 1,016
1
vote
Why the users are not clicking on the button?
Users are on your site to accomplish certain tasks. Maybe users aren't clicking the button because it doesn't look like it will help them complete the task they're working on at the time.
Maybe the ...
- 9,034
1
vote
Form Field Shape & Usability/Conversion Rates - Boxes vs Material Design Lines
Just to add more value to the topic. A study at Google took place in 2017. The rest of the text is an excerpt from the article The Evolution of Material Design’s Text Fields.
The results of the two ...
- 22.6k
1
vote
More clicks while using "Noun" or "Verb" for actions?
All of your examples are verbs: sign, register, donate, be
Regarding click-rates; any answer given will be results for a different user base. The only way to truly know what is more successful for ...
- 236
1
vote
How can I improve conversion without user testing?
You can use some tools to understand the user behavior and so implement the modifications if necessary.
There are a lot of tools like that but to be simple and objetive, if you use the Google ...
1
vote
How can I improve conversion without user testing?
Depends on your definition of testing, because some UX practitioners would argue that even gathering analytics and using it to guide some of the design decisions is in a way doing user testing, so ...
- 26.7k
1
vote
Which captcha causes the smallest loss in conversion?
Every website is different, and every customer segment is different. You aren't going to find any rock solid data that will give you the best captcha for your own site. The best way will be to split ...
Only top scored, non community-wiki answers of a minimum length are eligible