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widely accepted and understood ways of presenting information and interaction opportunities in a UI.

Some aspects of UX design at times have a somewhat arbitrary nature, and is to follow established design. Users will expect and be familiar with that. For example:

Sticking to conventions isn't a hard and fast rule. Changes in hardware, such as the arrival of the and greater use of touch can drive changes in conventions in UX. It's not always clear How and when to go about challenging a tried and true user behavior?

Questions with this tag also look at UX Organisation that work to establish

Creating a 'Conventions' Question

Describe the forces that are encouraging you to break with conventions, or where you are trying to find what conventions there are, what you have found so far.