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102 votes
Accepted

About us: why do websites show the CEO, founders, and employees on this page?

Another reason kind of related to some of the aforementioned ones probably has something to do with establishing Character. These pages, when done well, can communicate a good deal about the culture ...
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88 votes

How can I say "there is a possibility, up to 30 mins delay in the time you booked for calling you" shorter?

It sounds to me like what you really want is for the user to select a one hour time slot instead of a fixed time. This makes it much clearer that you cannot commit to a specific time and the user must ...
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71 votes

About us: why do websites show the CEO, founders, and employees on this page?

I think the comment "ego, empathy, content?" by @midas deserves some elaboration, because it is actually a pretty good answer to the question: Ego: it is our company, and putting my face to it shows ...
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  • 25.4k
71 votes

Using cross marks to indicate benefits

Add some catchy column titles. As it is right now, it looks like it's not free from animal testing, as the "No animal testing" item is not checked. Adding column headers will allow you to ...
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  • 19.2k
63 votes

About us: why do websites show the CEO, founders, and employees on this page?

Different audiences want different things. You're assuming these pages are for average customers: Why would users even care about the people working there? I just want a working piece of software ...
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55 votes

How do we ensure our staff read instructions aloud?

We are not talking about Facebook visitors, but professional users in the business environment. Simply hire people who understand what they are doing. No UX improvement can be a replacement for that.
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  • 709
36 votes

About us: why do websites show the CEO, founders, and employees on this page?

Because people do business with people, not with faceless algorithms and the marketing presentation of any given product needs to reflect that. If your product faced a robot, it would just be raw code ...
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  • 7,818
25 votes

How do we ensure our staff read instructions aloud?

Don’t make them read it I'm guessing your call center staff is like everybody else's: Unmotivated and paid as little as possible. How do you make them do anything? You do it for them. Record ...
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  • 21.1k
19 votes

Using cross marks to indicate benefits

Use a "No symbol" (🚫) instead of an ❌. In general, a No symbol indicates the following situation: An environment does not have some item or activity in it That was a conscious decision, to ...
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18 votes
Accepted

What is the best way to save & cancel a new content on a CMS?

Firstly, from your description, it sounds as though when your users click the button, they are not saving, they are publishing (which has the side effect of saving) - so the button should be labelled '...
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  • 2,309
17 votes

How do we ensure our staff read instructions aloud?

EDIT: AFTER QUESTION TITLE CHANGE Now that the question has completely changed, I want to edit my answer to fit the question. This question, now, is definitely slightly beyond just user experience. ...
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16 votes

About us: why do websites show the CEO, founders, and employees on this page?

On our clients CPA Accounting website, "Meet The Firm" is the 2nd most visited page on the site, right after the home page. They use it as a recruiting tool. Are these the type of people I want to: ...
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14 votes

How do we ensure our staff read instructions aloud?

Most of the answers here are applicable to a typical self-service application, but you've specifically asked about a call centre situation. This means the UX should be optimised for users who are ...
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  • 278
13 votes

About us: why do websites show the CEO, founders, and employees on this page?

It can create confidence in your company, by showing that it has humans running it behind the scenes. I find faceless websites in some ways untrustworthy, as you can never tell if its just a one man ...
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12 votes

How can I say "there is a possibility, up to 30 mins delay in the time you booked for calling you" shorter?

I like the answer of @musefan, that was my first thought too. But there might be another solution: 09:00 AM (+/- 30 minutes) 10:00 AM (+/- 30 minutes) 11:00 AM (+/- 30 minutes) etc. you get the ...
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  • 2,902
9 votes

How to best understand users' emotions?

tl;dr 3 positive options, 1 neutral and 1 negative, and that makes 5 in total to strike a balance. The choice of labels and emoji/smiley should target the least negative emotion and the least ...
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  • 3,080
9 votes

How to encourage the use of actual content (instead of lorem ipsum) in design?

Lorem ipsum does have its uses. It is used to keep readers focused on layout instead of content. This is needed when reviewing the design and layout of a project. It is a long established fact ...
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9 votes

How do we ensure our staff read instructions aloud?

The vast majority of users skip over that text and just try and click 'next'. Given that your users are obviously looking for the 'next' button, why not change the text of that button to something ...
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9 votes

How do we ensure our staff read instructions aloud?

The deeper issue here, if I understand certain details in the question correctly, is less the UX/psychology of skipping instructions/text that the Nielsen quote is referencing (which is often best ...
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  • 3,047
8 votes
Accepted

How do we avoid jumping content due to asynchronous loading

Assuming that the technology in use supports it, an improved experience will be If have never retrieved data from that source, but do know the size, render a place-holder image. A subtle loading ...
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  • 5,269
8 votes

What is the best way to save & cancel a new content on a CMS?

This answer is inspired by Paul S above. Here is WordPress's save / preview / publish widget Most CMSs and blogs have something similar.
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8 votes

Using cross marks to indicate benefits

Copywriting guides says that you should change negations to positives turning them into benefits for potential customers. So instead off x No animal testing, no maintenance costs, complex installation ...
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  • 4,195
7 votes

Relationship between font size and content's perceived length

If content is engaging, people will read it. That should be enough. You can fine tune your content's copy as much as you want, but you'll need to communicate something, and depending on what you want ...
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  • 32.5k
7 votes

How to avoid "Loading fatigue"

Answer At 200ms you're close to Google's Ideal Server Load Time You should reduce your server response time under 200ms There are small things you can do to decrease the perceived load time: ...
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  • 1,992
7 votes

What's the recommended max width for the main container and for the main column, for large screens?

Historically there was some research that indicated content that was too wide became hard to read and thus a standard of 960px was adopted. However there's a strong emphasis on "reading" width there.....
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  • 3,702
7 votes

What is the best max-width content container in a website?

The "best" max width is going to depend on your content. The Web Accessibility Initiative suggests aiming for a maximum line length of 80 characters. Depending on your content's layout, design, font ...
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7 votes
Accepted

Why WCAG 2.0 doesn't comply with its own line length criterion of 1.4.8?

The recommended way to implement this is using relative units in em. If you check the page you have mentioned above, the < body > max-width is set at 50em, very easily within AAA conformation. ...
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  • 3,186
6 votes

How to avoid "Loading fatigue"

There is a concept called perceived performance and it is important just as much as the actual performance. Spinners and loading bars actually call attention to the wait and make your pages look ...
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6 votes
Accepted

Can we use CAPITAL LETTERS to indicate actions?

As a general rule of typography using all caps reduces readability for long segments of text. It should never be used for paragraphs especially, and only for short headlines. You can certainly use ...
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