102 votes
Accepted

About us: why do websites show the CEO, founders, and employees on this page?

Another reason kind of related to some of the aforementioned ones probably has something to do with establishing Character. These pages, when done well, can communicate a good deal about the culture ...
dekaliber's user avatar
  • 1,316
88 votes

How can I say "there is a possibility, up to 30 mins delay in the time you booked for calling you" shorter?

It sounds to me like what you really want is for the user to select a one hour time slot instead of a fixed time. This makes it much clearer that you cannot commit to a specific time and the user must ...
musefan's user avatar
  • 7,111
71 votes

About us: why do websites show the CEO, founders, and employees on this page?

I think the comment "ego, empathy, content?" by @midas deserves some elaboration, because it is actually a pretty good answer to the question: Ego: it is our company, and putting my face to it shows ...
Michael Lai's user avatar
  • 27.2k
71 votes

Using cross marks to indicate benefits

Add some catchy column titles. As it is right now, it looks like it's not free from animal testing, as the "No animal testing" item is not checked. Adding column headers will allow you to ...
maxathousand's user avatar
  • 19.5k
63 votes

About us: why do websites show the CEO, founders, and employees on this page?

Different audiences want different things. You're assuming these pages are for average customers: Why would users even care about the people working there? I just want a working piece of software ...
user56reinstatemonica8's user avatar
55 votes

How do we ensure our staff read instructions aloud?

We are not talking about Facebook visitors, but professional users in the business environment. Simply hire people who understand what they are doing. No UX improvement can be a replacement for that.
szulat's user avatar
  • 709
36 votes

About us: why do websites show the CEO, founders, and employees on this page?

Because people do business with people, not with faceless algorithms and the marketing presentation of any given product needs to reflect that. If your product faced a robot, it would just be raw code ...
Toni Leigh's user avatar
  • 7,828
25 votes

How do we ensure our staff read instructions aloud?

Don’t make them read it I'm guessing your call center staff is like everybody else's: Unmotivated and paid as little as possible. How do you make them do anything? You do it for them. Record ...
plainclothes's user avatar
  • 21.3k
19 votes

Using cross marks to indicate benefits

Use a "No symbol" (🚫) instead of an ❌. In general, a No symbol indicates the following situation: An environment does not have some item or activity in it That was a conscious decision, to ...
Luke Griffiths's user avatar
17 votes

How do we ensure our staff read instructions aloud?

EDIT: AFTER QUESTION TITLE CHANGE Now that the question has completely changed, I want to edit my answer to fit the question. This question, now, is definitely slightly beyond just user experience. ...
Shreyas Tripathy's user avatar
16 votes

About us: why do websites show the CEO, founders, and employees on this page?

On our clients CPA Accounting website, "Meet The Firm" is the 2nd most visited page on the site, right after the home page. They use it as a recruiting tool. Are these the type of people I want to: ...
Mr.Montoya's user avatar
14 votes

How do we ensure our staff read instructions aloud?

Most of the answers here are applicable to a typical self-service application, but you've specifically asked about a call centre situation. This means the UX should be optimised for users who are ...
thelem's user avatar
  • 298
13 votes

About us: why do websites show the CEO, founders, and employees on this page?

It can create confidence in your company, by showing that it has humans running it behind the scenes. I find faceless websites in some ways untrustworthy, as you can never tell if its just a one man ...
James Kirkby's user avatar
12 votes

What is the best max-width content container in a website?

The "best" max width is going to depend on your content. The Web Accessibility Initiative suggests aiming for a maximum line length of 80 characters. Depending on your content's layout, design, font ...
Josiah Nunemaker's user avatar
12 votes

How can I say "there is a possibility, up to 30 mins delay in the time you booked for calling you" shorter?

I like the answer of @musefan, that was my first thought too. But there might be another solution: 09:00 AM (+/- 30 minutes) 10:00 AM (+/- 30 minutes) 11:00 AM (+/- 30 minutes) etc. you get the ...
BrunoH's user avatar
  • 3,435
9 votes

How to encourage the use of actual content (instead of lorem ipsum) in design?

Lorem ipsum does have its uses. It is used to keep readers focused on layout instead of content. This is needed when reviewing the design and layout of a project. It is a long established fact ...
Nick Groeneveld's user avatar
9 votes

How do we ensure our staff read instructions aloud?

The vast majority of users skip over that text and just try and click 'next'. Given that your users are obviously looking for the 'next' button, why not change the text of that button to something ...
user2428118's user avatar
9 votes

How do we ensure our staff read instructions aloud?

The deeper issue here, if I understand certain details in the question correctly, is less the UX/psychology of skipping instructions/text that the Nielsen quote is referencing (which is often best ...
taswyn's user avatar
  • 3,087
8 votes

Using cross marks to indicate benefits

Copywriting guides says that you should change negations to positives turning them into benefits for potential customers. So instead off x No animal testing, no maintenance costs, complex installation ...
Chris's user avatar
  • 4,558
7 votes

What's the recommended max width for the main container and for the main column, for large screens?

Historically there was some research that indicated content that was too wide became hard to read and thus a standard of 960px was adopted. However there's a strong emphasis on "reading" width there.....
scunliffe's user avatar
  • 3,712
7 votes
Accepted

Why WCAG 2.0 doesn't comply with its own line length criterion of 1.4.8?

The recommended way to implement this is using relative units in em. If you check the page you have mentioned above, the <body> max-width is set at 50em, very easily within AAA conformation. ...
Ren's user avatar
  • 3,196
6 votes
Accepted

What file size is considered large over mobile network?

Any Size Now that I have your attention, this might be a blunt statement, but it's intrinsically correct. Whenever you make an user download a file, you need to warn about the possible consequences. ...
Devin's user avatar
  • 38k
6 votes

About us: why do websites show the CEO, founders, and employees on this page?

Our company has such an "About Us" page in that shows all the employees' names with their photos. When I first started it was a great cheat sheet to help me remember the names of some 60 people. If ...
Eric Stoltz's user avatar
  • 1,734
6 votes

About us: why do websites show the CEO, founders, and employees on this page?

It's not for you. It's for the employees! A little recognition for them. It shows that the company is proud to declare that these are the individuals fulfilling these roles. Like the credits after ...
Lightness Races in Orbit's user avatar
6 votes

What's the recommended max width for the main container and for the main column, for large screens?

Depending on the kind of content and the way you present it you can show a certain amount of information. For text there is a certain limit in the width of the container depending on the font size. ...
Alvaro's user avatar
  • 16.8k
6 votes

Having no content on product launch

Empty States What you're referring to is known in the software world as an "empty state". It can be just like it sounds: empty. But if you're smart, it becomes a delightful training tool. The idea ...
plainclothes's user avatar
  • 21.3k
6 votes

Using cross marks to indicate benefits

It seems to me that the main problem is the double-negative that stems from the graphic reading as "not 'no animal testing' ". So how about using just a single negative? ✅ Full-size, genuine ...
noughtnaut's user avatar
5 votes
Accepted

Where to put a website's purpose?

There are pros and cons to both. I would suggest showing something on both landing page as well as in the footer/near the footer. By balancing out the contents presented in these two locations, a good ...
Raiyan's user avatar
  • 511
5 votes
Accepted

Best approach for users to post content under categories

Emulate Stack Exchange as much as possible Stack Exchange shares most of the design challenges that you are faced with and there solution has already been tested by millions of users. That doesn't ...
Andre Dickson's user avatar

Only top scored, non community-wiki answers of a minimum length are eligible