111

We ran a quick user test and found that more people were signing up with their emails If you trust your test, then you should trust your users and design a solution that meets their desires. We are trying to encourage users to connect with their Facebook/Twitter accounts instead Why is that? Do you have sound reasoning behind this in that it will ...


19

The only advantage that I see as a user (for sites that I don't actually want to use in combination with twitter/facebook) is that it is quicker to log in with an existing account. As such you may want to structure it like so: Log in with existing account (can be social media or email) vs Register new account


12

I generally avoid signing up to random websites with Facebook, because I don't want those sites posting junk to my Facebook profile. One recent exception was Fallen London, which has a link saying "Read our civilised social media policy" right next to the "create a free account" -> "sign in with Facebook" link. The linked policy says things like "It's your ...


10

Don't worry you don't need to be a doctor to design a medical interface. However, you should definitely study the domain so you know the context well. You need to interview doctors about their typical process of work and where it could be made more efficient. You need to understand very well the dynamics of the process you are designing so you can account ...


7

There's no such thing as content strategy for mobile. That's the first line in the introduction of this book. It then goes on to say - as you will find out when you get the book: There is such a thing as a content strategy that plans for how you’ll publish and maintain your content across all these new and emerging platforms: smartphones and tablets,...


7

I trust facebook.com (sort of), so I put information on there such as my likes. I don't trust just any old site I stumble across on the Internet. So there's no way that I'm going to register for your application with my Facebook account. However, after some use, I may find that I do trust your application. Then I might be ready to click "Connect with ...


6

"If Information Architecture is the spatial side of information, I see content strategy as the temporal side of the same coin." - Lou Rosenfeld This article nicely explains the difference between content strategy and IA. In short, Content strategy focuses on the delivery, governance and planning content creation. Information Architecture deals with ...


5

I don't understand why you want to change the user habit for the sign up? (business goals?) Sign up with social media is just an alternative for the user. Moreover, your test tells you that your users prefer email. Maybe, you would have to ask users why they prefer this solution instead of social media accounts? Maybe you don't use the good social media ...


5

I'm a content writer and I feel your pain about "content as after-thought" or sometimes "not important." So glad you posted this question. Sometimes it helps to show clients what their competitors are doing -- who shows up first in search results in their business categories, what those websites are saying, how user-friendly the sites are, and especially ...


5

Without knowing very much about what your website does, I would suggest having a homepage that looks something like this: At the top of your screen, let the users know a little about who your company is and what they do, then in order to provide more specific information towards Employers or Candidates, create two sections and list a few benefits for each ...


4

I know you said books can be removed at anytime, but maybe you could provide download stats as a portion of your email content. It would let your audience know what's popular (or not popular). Maybe make a top 10. If a book has gone to paid and removed from your site, you could set up a redirect to a live stats page on your site, allowing users to see other ...


4

Yes, it's correct to display based on the language direction, and if you're going both ways, then keep the general design center-focused and let the languages go in the direction they go in. Ultimately right-to-left languages like arabic draw the eye on the right versus left-to-right languages. If content types switch, no problem; readers will adjust based ...


4

People really don't tend to consume different content on their mobile devices. Looking at data from my clients, the top 20-50 searches and top 20-50 pages viewed on desktop and mobile tend to be very consistent. Beyond that, we have to take into account some new behaviors, like the rise of the "mobile only" user (31% of Americans who access the internet ...


4

You are confusing the user interface with the information architecture of the site. Just because you have a hierarchy that shows the product in two places does not mean that you should maintain two separate pages of product information, pricing, etc. For example, on a clothing store you might list stuff under /clothing/summer/product, and you might also ...


3

One or more of these might help: Impact Mapping. It's a structured mind-map type activity that helps see the connections between the intended outcome, the people involved (both internally and end-users), possible "hows" to achieve those outcomes and specific "whats" to achieve those hows. I like it because they allow people to quickly explore different ...


3

As an Arabic speaker, when I am on Arab websites that contain mixed language content, if I see Arabic in LTR or English in RTL, I feel that not enough effort has been put into doing the site. Your display of Arabic in RTL and English in LTR showing each language in its correct format shows that effort and thought has been put into this and would increase ...


3

One of the base requirements for information systems like websites and newspapers is that content must be findable. The classic press has developed patterns for that over centuries, e.g. Headline, Byline, Lead, Teaser, Sections, Front Page, Pull-Quote, Insert, Side Columns, Obituary, Classified Ad etc. Some of them seem inherent to or at least afforded by ...


3

Peldi of Balsamiq Mockups used to share their actual profit numbers with his blog readers/ mailing list, which was extremely popular and one of the reasons why Balsamiq won over many other mockup software. You can see an example here. The point I am making is, that in blogs, utter honesty and expertise is what counts. Your website is a success, so that's ...


3

There is a very nice paper for Information Architecture (which is only a module of what you're probably asking) here If you feel that, that is what you're looking for, you might want to take a deeper look into Information Architecture for the World Wide Web: Designing Large-Scale Web Sites Although IA doesn't solve the problem directly, you'll find that it ...


3

It really depends on your site, who your customers are, and what they expect. One can conceive of a website as a medium in which "You, the store owner" are talking to "Me, the buyer." In that scenario a more personal scenario may work very well. In other cases (say Amazon) in which one knows there isn't a "person" on the other end it may not work as well. ...


3

This is a content strategy questions and the answer would depend on the tone of your overall site. Some sites have spent a lot of time developing a "personality". So within that concept, if your site overall is a straight transnational (in, out, done) site it would be good to end with a message that fits that content model. Such as your typical, "Your order ...


2

People tend to consume different content on their mobile devices to what they would consume on their desktop devices, and each has different capabilities when it comes to using it. So the strategy is to show people the type of content on their mobile devices that they would typically consume more on mobile, or in a format that would be easier for them to ...


2

And what is the use of this content audit in the process of redesigning the website? http://uxmastery.com/how-to-conduct-a-content-audit/ From UX Mastery: The main purpose of a content audit is to produce a listing of the site’s content, usually in a big spreadsheet. This list of content will come in handy at various stages of the project. If you’...


2

You can check the trustworthiness of your product and service. If users are choosing e-mail registration, there can be a trust issue. It may not be the company itself, but that the contextual information is important for users. As in the context, a user can enter a job application site with LinkedIn account and a person may not want to use their Facebook ...


2

To answer your question, I will have to make an assumption based on perceived business goals. The assumption is that the company would like to know more about their users without the requirement of filling out an in depth account profile. I believe the design to be sound, however the focus may need to be on your messaging. If you were to provide messaging ...


2

Data, data, data Execs need data so it's a good thing you have been deliberate in choices of what to focus on. This implies you have some data to back them up. Stay away from specific details and it's usually better to avoid having execs make decisions if they're not in the UX organization. If they are giving lots of input on what to focus on for ...


2

Are there formats similar to use to help breakdown high level ideas into a more structured set of targets and goals where we have a more focused set of ideas that we can begin to explore. Take the topic User Onboarding and try to break it down using structural analysis by using Six Sigma tools: Analysis: Make a cause and effect diagram and ask 5 times ...


2

Information architecture is, like civil engineering architecture, an art and craft of making the system easier and more intuitive to navigate. This includes, among other things, making sure that the structure of the system/service is compliant to normal human heuristics and common standards. So that if user is looking to change their password, they find it ...


2

In my last employment, we had an UX department, though was only 1 person and I opinionated with her here and there... We got the same thing as what UX is for the rest of us and "isn't that UI?" kind'a answers... a good article that we referenced a lot was a Smashing magazine one that not only shows what UX is, but gives the sense that it is very useful to ...


2

Pros: Wow effect As you scroll down along with the visuals you see large-font text that accompanies the visuals, thus you can skim read the story and then go back to read it from the beginning Shows off technical competence of whoever created this article The user can control the flow of the story Visuals help to memorize the material, especial if you are a ...


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