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13 votes

How to explain the difference between user research and user testing to stakeholders?

As @sclarke has already put it, research is done before testing. You can't cook a meal without knowing what the ingredients are. Same with UX, you can't start to test if you don't know what your tests ...
Kitanga Nday's user avatar
  • 1,772
11 votes
Accepted

What is a good reason to tell clients who want their logo to be always included in every screen that it shouldn't be done for a mobile app?

If the client says the logo must appear on all the company screens, even those of the mobile application is absolutely correct and of course, they are in their right to say that. But, this is where ...
Danielillo's user avatar
  • 19.2k
5 votes

How to present paper sketches to a remote client?

If you are doing paper mock ups and testing; you can take some images and try to show paths. Try to document your design process while paper prototyping. There are some free apps for that, check POP ...
Abektes's user avatar
  • 5,583
5 votes

What is a good reason to tell clients who want their logo to be always included in every screen that it shouldn't be done for a mobile app?

I'm afraid that there will be always be stakeholders who overrule you. If they say it's a must, there's not much you can do about it. That being said, your number one reason (it would consume screen ...
QWERTZdenker's user avatar
  • 1,355
4 votes

How to present paper sketches to a remote client?

As Michael Lai has mentioned in a comment there are tools for rapid prototyping as Balsamiq Mockups, Webzap, Axure, etc which let you make a fast and simple prototyping without losing time and energy. ...
Alejandro Veltri's user avatar
3 votes

How to explain the difference between user research and user testing to stakeholders?

Here's my take: User Research is the broader effort, and includes Usability Testing. User Research also includes maybe the most important work you'll do, getting to know users and their tasks before ...
Ken Mohnkern's user avatar
  • 9,034
3 votes

How to explain the difference between user research and user testing to stakeholders?

User testing is just one way to research your users. User research encompasses variety of methods, like interviews, observations, surveys. The role of the usability specialist is to pick the right ...
Kristiyan Lukanov's user avatar
3 votes

How to explain the difference between user research and user testing to stakeholders?

Other answers give some good detailed descriptions, but if you want a short answer in layman’s terms: Asking “What do you want for dinner?” is user research. Watching whether they go back for seconds ...
PLL's user avatar
  • 610
3 votes

How to present paper sketches to a remote client?

I like to go with sketches early on, a few pointers: If you want to present sketches, set that expectation with the client. Tell them why you're presenting sketches (quicker than doing higher ...
sarahdoody's user avatar
3 votes

Measure Wow-factor metric

I assume that you are referring to the "Delighters" in the Kano Model. There are a couple of articles that go into a lot more details, such as the Folding Burritos website that you can read about to ...
Michael Lai's user avatar
  • 27.3k
3 votes

Measure Wow-factor metric

Well, co-incidentally, I was thinking on the same lines couple years ago. I happened to design a sort of metric that pointed to the line of thoughts at that point of time - it being of qualitatively ...
Amit Jain's user avatar
  • 3,919
3 votes

How do you work with stakeholders to prioritize ongoing enhancements?

...methods or processes to better manage these clients' priorities... There's no silver bullet and part of that is the ephemeral nature of priorities. They change over time and what's relevant now ...
Luke Smith's user avatar
  • 1,537
3 votes

How to encourage ethical usage and discourage unethical usage?

If fast response time is paramount, you won't have time for a triage step to filter out bad reports. Accountability/auditability is your only other choice to limit false alarms. Patrons who cry "...
John Deters's user avatar
  • 2,146
2 votes

More screens with less content or less screens with more content

I would guess that the amount of information you referring in one screen would create a cognitive overload. Witch, you should avoid. The more information you put in one place the more effort user has ...
Dovydas Gutparakis's user avatar
2 votes

How to explain the difference between user research and user testing to stakeholders?

User testing is research. There’s formative research which informs ideas - field studies, interviews, other discovery homework, Googling, focus groups, card sorts, etc. - and summative research ...
Luke Smith's user avatar
  • 1,537
2 votes

How to explain the difference between user research and user testing to stakeholders?

I'd make it really short and to the point. User Research is the parent to User Testing i.e there is no research without involving a test process too. User Research focuses on understanding user ...
Adedoyin Akande's user avatar
2 votes

How to explain the difference between user research and user testing to stakeholders?

Short answer: They aren't the same. Long answer: Let's consider what your client is concerned about here. If he's not sure about the difference between both, I can assume he's never done research or ...
ghislaineguerin's user avatar
2 votes

How does the user recruitment process typically look like for user research & usability tests?

I'm guessing you are referring to the recruitment of the testers, there is no one way to do it, you could perform the recruitment yourself, you need to understand the audience of the product which ...
UX Labs's user avatar
  • 2,455
2 votes

How does the user recruitment process typically look like for user research & usability tests?

Do you send the link of the study to the client and they forward it to their users or does the client provide you with a list of contacts of which you send the link of the study directly? It depends, ...
Luke Smith's user avatar
  • 1,537
2 votes

How does the user recruitment process typically look like for user research & usability tests?

It depends on multiple factors: Client / Employer relationship contract Like others have mentioned, not all clients are willing to give up or do the effort to help you recruit and reach their users. ...
Nicolas's user avatar
  • 5,608
2 votes

How does the user recruitment process typically look like for user research & usability tests?

My answer is the same: It depends. For one unmoderated online study I was given a huge list of users by the sales department. They had, it seems, been flagging customers who had said they were ...
Ken Mohnkern's user avatar
  • 9,034
2 votes
Accepted

Is this enough to convince clients to pay for Hotjar?

I've been both the designer and the client in situations like this. It's best to not let your clients get involved in the selection of the tools you use to do your job. If you feel strongly about ...
Izquierdo's user avatar
  • 12.7k
1 vote

How to explain the difference between user research and user testing to stakeholders?

Clarify your terminology. To keep it in layman's terms, specify when in the design process you do each. Say, "At the beginning, we do exploratory user research to make sure users' real needs and ...
Crowder's user avatar
  • 314
1 vote

How to explain the difference between user research and user testing to stakeholders?

As UX is still a very young field a lot of terms have not been properly defined and so are interchangeable. However, judging by the way you are using them, I would say that in layman's terms User ...
Roux Martin's user avatar
  • 14.2k
1 vote

How do you work with stakeholders to prioritize ongoing enhancements?

It would depend on the size and complexities of those websites and platforms, because you might find that the effort involved in setting something up only adds to the list of things that the client ...
Michael Lai's user avatar
  • 27.3k
1 vote

How to encourage ethical usage and discourage unethical usage?

This is an extremely large question, but I'll do my best. How can I discourage false reports? It sounds like you're talking about this in terms of a university environment. I assume people already ...
maxathousand's user avatar
  • 19.5k
1 vote

How to encourage ethical usage and discourage unethical usage?

Accountability is a good way of ensuring proper use - If a user knows that a report will come with their name and ID and that records of reports are kept for analysis, they will be less likely to use ...
Roux Martin's user avatar
  • 14.2k
1 vote

What is more effective to promote new features on a website?

Carousal is not at all a good idea. People scroll on a carousel only if it directly involves their interests or if it's showcasing really attractive images. For example new deals, new stories, ...
Anupam Pareek's user avatar
1 vote

What is more effective to promote new features on a website?

Have you tried asking your client if a non-modal callout is an option? For example a bar at the top of the screen that says something like "Welcome to the new and improved ___! [Learn More]" Another ...
Tristan Shelton's user avatar
1 vote

What avatar / dummy user photo should be used in chatbot conversation

Think of it like a chat-bot, a robot like icon, and it responds to you and behaves very unnatural sometimes. See this: http://designrfix.com/design/key-principles-chatbot-design Here's a very ...
Brianna Violet's user avatar

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