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a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel

A Call To Action, or CTA, is a term used to describe a banner, button, or some type of graphic or text on a website meant to prompt a user to click it and continue down a conversion funnel.

Questions having the tag regards the User Experience of Call-to-action elements.

Reference: http://en.wikipedia.org/wiki/Call_to_action_(marketing)

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