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102 votes
Accepted

What are the pros and cons of using a branded preloader?

Not directly answering your question, but the trend I'm seeing seems to suggest that people are doing away with preloaders in favour of skeleton UI and progressive loading because of perceived ...
Mariusz Ciesla's user avatar
16 votes
Accepted

Reason why brand logotypes are in lowercase?

While it's basically a trend, there are psychological reasons that support this trend: in consumer's minds, all lowercase logos are friendlier, while proper case logos have more authority. Across ...
Devin's user avatar
  • 38.1k
11 votes

What are the pros and cons of using a branded preloader?

In my experience, users see a pre-loader as an indication of slowness. Simply removing the pre-loaders from one project reduced the number of performance complaints. Branded ones would be even worse, ...
jamesnotjim's user avatar
11 votes
Accepted

What is a good reason to tell clients who want their logo to be always included in every screen that it shouldn't be done for a mobile app?

If the client says the logo must appear on all the company screens, even those of the mobile application is absolutely correct and of course, they are in their right to say that. But, this is where ...
Danielillo's user avatar
  • 19.2k
10 votes
Accepted

Can it hurt our brand to use our logo as a (floating action) button?

Your users care more about accomplishing their tasks than your brand (or your logo). Focus all your efforts on moving them forward towards improving their lives. They will come back if you are ...
Mike M's user avatar
  • 24.7k
7 votes

Can it hurt our brand to use our logo as a (floating action) button?

The behavior of "clicking brand logo links to homepage" is well established. If you plan to hide action options under the logo it would cause confusion. Since you have a hypothesis to test, I suggest ...
Nicolas's user avatar
  • 5,608
7 votes
Accepted

Which comes first - branding or UX?

Usually at larger companies, Branding and UX will be handled by different teams or designers who collaborate with one another to ensure their work is in alignment. However, for smaller companies or ...
Will Danner's user avatar
6 votes

Empty state design for serious brands

You've already pointed out an important point of minimizing user frustration. Besides that you also want to help him as soon as he ends on one of the "empty state" page. This is where you will ...
Paran0a's user avatar
  • 316
5 votes

Should we create our own framework or go for open source like Material Design?

Welcome! To move quickly, efficiently and cost-effectively, one approach might be to use Google Material Design as a guide to answering questions on how components should look and work (example: "...
Izquierdo's user avatar
  • 12.7k
5 votes

What is a good reason to tell clients who want their logo to be always included in every screen that it shouldn't be done for a mobile app?

I'm afraid that there will be always be stakeholders who overrule you. If they say it's a must, there's not much you can do about it. That being said, your number one reason (it would consume screen ...
QWERTZdenker's user avatar
  • 1,355
5 votes
Accepted

Accessibility question. Company has secondary brand color (orange) that doesn't pass any requirements. Only option change color?

A color is never an impediment, but an opportunity for a good creative development The answer is very simple If the secondary color does not pass any of the accessibility requirements, do not use ...
Danielillo's user avatar
  • 19.2k
4 votes

What are the pros and cons of using a branded preloader?

You are answering you own question. If the loading is fast enough, the user is not even going to see the loader. What is fast enough? 0.1 second is about the limit for having the user feel that ...
Gildas Frémont's user avatar
4 votes

Reason why brand logotypes are in lowercase?

The typography has more balance in lowercase logos which gives the impression that the business itself has balance and balance is widely associated with truth. Balancing statements are used by all ...
Alfie's user avatar
  • 41
4 votes
Accepted

What domain name would be best from ux point of view for my website?

A domain name (and a company/brandname for that matter) needs to combine several main aspects, some which slightly overlap; Be easy to remember Be easy to type Be unique/original Communicate the ...
PixelSnader's user avatar
  • 8,331
4 votes

If orange is hated by both men and women, why successful companies choose it?

An obvious answer is that orange isn't disliked that much (or, at least, one shouldn't read too much into it). Your question doesn't make it immediately clear that both images you show are from the ...
TripeHound's user avatar
  • 2,655
4 votes
Accepted

Empty state design for serious brands

Define "serious brand." Airline/train travel does tend to be somewhat more serious, but there are plenty of travel brands that have a more lighthearted approach (Southwest Airlines in the US and ...
Jess's user avatar
  • 318
3 votes

Should we create our own framework or go for open source like Material Design?

It really depends on the business requirements, budget, and resources. You started by saying it is a small company. Building a framework is a lifelong a project itself. You do not build it once and ...
Mo'ath's user avatar
  • 1,665
3 votes
Accepted

Text contrast for highly saturated call to action buttons

Yes, color contrast can feel very subjective. The white text is easier for me to read too, at least at this stage of my eyesight, but the contrast ratio formula is pretty precise. You should trust ...
slugolicious's user avatar
  • 3,305
3 votes
Accepted

How social icon color impacts usability?

Before anything Before anything, you should keep in mind that there are very strict guidelines for brand usage, including: Don’t modify Facebook brand assets in any way, such as by changing the ...
Devin's user avatar
  • 38.1k
3 votes
Accepted

effect of using a Shortened URL upon website branding

I was researching this exact subject just a couple of months ago. (Our domain is also 16 letters.) We decided to go with the long-form URL because we have a well-established brand using the full ...
Graham Herrli's user avatar
3 votes
Accepted

Can I use Udemy logo in my own application (Udemy Downloader)

OK if you read the Terms of Use for Udemy, you'll find in the Trademark Section this quote: The trademarks, service marks, and logos (the "Trademarks") used and displayed through Our Services or in ...
Kitanga Nday's user avatar
  • 1,762
3 votes

People like to read their own names and not others? - UX Design - psychology

EDIT: All these things can be summed up in one word: personalization. (You want the user to feel like they own this, when a user feels like that, there's a emotional connection. That emotional ...
Kitanga Nday's user avatar
  • 1,762
2 votes

People like to read their own names and not others? - UX Design - psychology

It is true that people tend to have certain biased towards brands in general because of what they want to be associated with. For instance; a man that isn't very confident about his own masculinity ...
MJB's user avatar
  • 2,204
2 votes
Accepted

places on ecommerce website where we can inject brand personality

When it's in line with your brands personality, the right micro copy could delight your user or even alleviate some anxiety. Here are some situations I could come up with. No results after search ...
Paul van den Dool's user avatar
2 votes

Moving from Product Manager Approach to Brand Manager Approach- how?

Brand and content strategy both need to be considered, and both are related to UX, and will help to unify product experiences. Brand manager positions can have fairly large differences in ...
Mike M's user avatar
  • 24.7k
2 votes

People like to read their own names and not others? - UX Design - psychology

There's something called the cocktail party effect. Its generally about how we 'tune out' all the other conversations in a room. However, our brain actually monitors what's going on in the ...
PhillipW's user avatar
  • 11.3k
2 votes

Should we create our own framework or go for open source like Material Design?

I've learned that you can not automatically save time by going one way or the other. There will still be the need to customize layouts and create new elements, and working new elements into an ...
Alex Sawsienowicz's user avatar
2 votes

If orange is hated by both men and women, why successful companies choose it?

I would focus more on the issue of personal preferences on the psychology of color. Orange is a combination of yellow and red and is considered an energetic color. Orange calls to mind feelings of ...
Piotr Żak's user avatar
  • 1,466
2 votes

If orange is hated by both men and women, why successful companies choose it?

In my opinion, choosing orange as the primary color for the logo (because this is what you gave as an example) is never a design/ UX decision, it is more a marketing decision. Let's focus now on the ...
Madalina Taina's user avatar
2 votes

Who should manage CSS colour variables in a web project? Design or Front-End?

I assume when you say Front End you mean coding. And if so, this is clearly on the Design Team (or person) side. Color palettes (and while we are at it, accessibility for those color choices) are a ...
Devin's user avatar
  • 38.1k

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