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For questions like this I recommend the Nielsen Norman Group, as it's a great source of research-based usability guidelines. They also covered both back-to-top buttons and chats: Back-to-Top Button Design Guidelines The User Experience of Customer-Service Chat: 20 Guidelines It appears that they should indeed both be placed on the right side of the page.


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Test with your prospective users. As you suggest, both sides have pros and cons but the best way to settle the matter is to get a bunch of users to test a prototype. Taking control of the browser's back button can be very productive in situations where the user's view changes to the point where they feel like they are on a new page. I would suggest ...


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Neither. Provide your user with determinable action controls, that is, appropriate controls to remove filters that have been added and a navigation control to allow the user to go to the pages and locations they need to use your application. Leave the browser back-button alone: Breaking or Slowing Down the Back Button The Back button is the ...


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