86

Users generally do prefer targeted ads to untargeted ones, all other things being equal. However, there are other important factors which explain why user reaction is mostly negative overall: Users don't spend all their time purchasing goods on the internet - often they are doing different and completely unrelated tasks, sometimes at the same time. Most ...


17

This has something to do with a shift in emphasis from push to pull advertising/marketing. There is loads of evidence to show that people's favourite way to learn about new things is by word of mouth - they ask their pals or read reviews from trusted sources. In fact this has turned into a whole branch of marketing (WOMMA). Permission Marketing is another ...


14

This kind of change typically need A/B testing before making a decision. First thing, some people simply do not give, so do not lose time with them. Therefore you have to focus on people that donate. Help them ! Give them 4 choices and a pre-selected one : download bmml source – Wireframes created with Balsamiq Mockups People who want to give can ...


13

Android developer docs has a section titled Advertising Without Compromising User Experience Unfortunately, it only highlights the don't do's rather than the do's: When deciding where to place ads within your application, you should carefully consider user-experience. For example, you don’t want to fill the screen with multiple ads that will quite likely ...


11

Human brains function as if all interactions are with live people. If browsing the internet is like asking a group of people questions and having them give you answers, what would you feel if a stranger butted into the crowd and kept interrupting to ask if you wanted to buy something? Even if it was something you were interested in, it'd be very annoying.


11

In the name of all internet users, I beg you not to use a pop-up advertisement. Nobody likes pop-up advertisements. Nobody. Okay, that's not entirely true. 95% of the internet doesn't like pop-up ads, according to the Nielsen Norman Group. They did a quite interesting study on the impact of advertisements on the User Experience. Users not only dislike ...


11

Ads are, practically by definition, content that the user did not intentionally seek out, which is at best tangentially related to the content that the user did seek out. From a pure UX point of view, there is no justification whatsoever for having ads at all (unless the purpose of the website is specifically to view them, e.g. a Craigslist or "classifieds" ...


10

Personally, I believe those statements are disingenuous. If they really hated the ads they would find alternative means of making money. However, they don't and take the easy way out. Which makes the statement pretty false, clutters the screen with unnecessary information and is generally a waste of time. The statements I've seen made by companies ...


9

Seeing targeted ads highlights the fact that your browsing habits are being checked and logged. Many people see this as snooping (who by doesn't matter) and an intrusion on their privacy. For example, you may idly search for some information on something slightly salacious and then get presented with ads for "adult" material when you show your wife/boss ...


9

Here's three tricks that spring to mind: Create a visual effect of a square torn out of the paper, and show the ad through the hole. This combats banner blindness: the ad is integrated with the design principle, and yet clearly stands out. The visual joke will soften the user's annoyance at seeing an ad. The edges of the ad will be partially obscured, ...


8

Are the advertisers trying to "trick" users into clicking on the ads? Likely this.


7

Having ads on the top is bad in several ways. They destroy your first impression, make the site slow and cost you in terms of SEO and search-engine ranking. Study about Google Panda release for that. But if you had to put some ads and wanted to avoid clutter, follow something simile which Smashing Magazine has followed. Put all the ads on the extreme right ...


7

Where to ask for donations A donate button in your interface is fine, as long as it doesn't disrupt the task the user is trying to accomplish. It needs to be notable yet not disturbing. Other common places are through your app menu, the about screen and the start-up screen. I would avoid asking for user input for donations on start-up. It's fine if you ...


7

Adding interstitial ads at any point in the hierachy you describe sounds probably isn't ideal. You don't want to interrupt the user journey while they are getting to the content. I assume there would be a way for a user to cycle through jokes (prev/next type functionality) and this would be the best place for those ads. Every X jokes show an ad. In terms ...


7

Yes. The Ads will hurt the UX of GPS navigation system. These systems use audio to guide the users as they drive, and their subconscious mind is always waiting for the system to guide them (particularly when they are driving on unknown roads). However, you can use some special tune for navigation advice that will alert the users to pay attention. I will ...


5

I would assume it has to do with the fact that the attention span of users is much shorter nowadays and they look for instant gratification. There is this infographic which I found on the net which provides a number of statistics on how much instant results matter: One in four people would abandon a site if it took more than four seconds to load 50 % of ...


5

Alex Kirtland just recently published an article which discribes 10 good rules on advertisement on websites in his article Ads Are Here To Stay: Planning For Ad Placement: Wrap the ad Cluster the ads Use leaderboards Use multiple layouts Place ads beyond 800 x 600 Hold firm on pop-up ads Create guidelines: the ad styleguide Check the ...


5

In general you should try to grab your viewer's attention right out the gate and attempt to keep them focused with interesting content throughout. Therefore, I would think it would be better to have an outro for the reason you stated of not inhibiting the viewer's ability to watch the video. One common complaint I always hear is the massive sigh following ...


5

Advert impressions don't have to be based on page views. They can be time based, where the advert is changed every 30 seconds or something like that. That way you can use infinite scrolling and still have the advertising revenue that you want. This is how it usually works on mobile advertising where there is a banner that doesn't necessarily change ...


5

Content First One of the biggest things to consider is what can stay and what can be removed or adjusted, at each breakpoint. Smashing Magazine was the first to take the approach of leaving behind (fully hiding) some ads when it doesn't fit into the breakpoint. With the mobile first strategy, Content is King. Most ads are sold on a Cost-Per-Click or Cost-...


5

Speaking from the user experience point of view - Ads are bad experience I mean how often you see a pop-up ad and feel... well joyful? No, that's not how it works! However, ads make a large chunk of app revenue models from a long time now & can't be just neglected. [I belong to school of people who believe that UX people should know business] So, ...


4

I hate that we all automatically spring into nostalgia and some sort of "kids these days" mentality when it comes to these sorts of questions. I think the main reasons for this change are generally positive not a side-effect of us all getting thicker. One factor to consider is that we've simply had more time to get better at making ads that serve their ...


4

I work in the financial industry and during tax season, this always comes up. Which do we offer: 20% off, or $25 off tax prep? Typically our software will calculate the most advantagous and offer that price to the client. With verbal confirmation that they are receiving the best "deal", clients always seem satisfied. Of course tax preparation can get ...


4

There is a conflicting relationship between advertising and user experience. And I couldn't resist to not make a Venn diagram about it :D There are two keys to make you ads more appealing and having balance between advertising and user experience: first you have to care about what ads you display and then about how do you display them, here are some general ...


4

There are two aspects to it. The first one is brand reinforcement as the appearance of a well known brand such as intel or Microsoft helps authenticate the laptop. I know these details can be present on the system as well but these stickers help authenticate and reinforce a brand during displays as they highlight the key offerings. Another obvious reason ...


4

I would advice you to place the ads in a graphical place holder that matches the style of the web page. I don't think it's a sane option for you to redo all the ads to match the style (in the sense that you'll probably go insane :) ) What'll probably save you in this case is banner blindness. Things that really stand out on web pages tend to have the exact ...


4

When I was a consultant, I liked to use obnoxious phrases like "value signification". A user's choice to interact with a system is economic: what do I (the user) get in value for using this, and what value must I put in? For a free feature, the transaction is straightforward: I get value at no cost. For a premium feature, the user needs a clear ...


4

How Do Users Perceive This? People are uncomfortable being forced to take action. (It triggers the reactance response.) When a user is forced to take a specific action to receive information they have normally get "for free", it will create animosity. There is an Amazon discussion with many users who find the "Too Low to Show" ...


4

I think it is safe to say that it can have an effect on a company's user experience. Personally if I saw such a blocker I would have to really consider how much I wanted to use this site. By blocking the content the site is putting up a "barrier to entry", something we normally strive to avoid in UX design. From the company's perspective I understand that ...


4

You can ask nicely if you'd like but I'll be honest... You're likely wasting your time. Full disclosure - I use Adblock and I've rarely white listed a site. Sadly ads, ad placement, ad loading tactics, & ad usability has really soured my experience with them to the point that I aggressively avoid them. I should note a few things: I despise any ad ...


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