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A user is an agent, often a human agent (end-user) instead of a software agent, who uses a computer or network service.
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User experience evaluation: How to use AttrakDiff?
How can AttrakDiff measure pragmatic quality of a website if users just visit the site, maybe for the first time. Lets say it is a shop, and they haven't bought anything yet. Does this matter? … Pragmatic Quality (PQ):
Describes the usability of a product and indicates how successfully users are in achieving their goals using the product. …