Your question is complicated in that it's embedded in a bad practice. This [Smashing Magazine article about **why your links should never say "Click here"**](http://www.smashingmagazine.com/2012/06/20/links-should-never-say-click-here/) sums it up quite well. "Click" puts too much emphasis on mouse mechanics, "here" conceals what is being clicked, and in your example, "go to" is implicit in the action of a link. Assuming for the sake of example that the "here" you're talking about is Smashing Magazine, applying this approach, your link should be: - [Smashing Magazine](http://www.smashingmagazine.com/), or - [Visit Smashing Magazine](http://www.smashingmagazine.com/) Just as a button in a UI wouldn't say "Click here to download" (but rather "Download"), anchor text should function similarly. Broadly put, **your anchor text should comprise of the words that most concisely and meaningfully communicate the action or location on the other side of the link.** ### The SEO Angle Another reason to make your anchor text those words that convey the most meaning, is that the anchor text is a key factor considered by search engines when indexing and determining how to rank pages. The implications of this for the web as a whole are perhaps too complex to discuss here, but even thinking about this purely selfishly, using [anchor text best practices](http://moz.com/learn/seo/anchor-text) (like I did just there) for your internal linking can really benefit your site. In the very basic example of a link to a products page, the link: >When you're done comparing, you can [view the rest of our products](http://www.google.com)." is better for everyone involved, when compared to: >When you're done comparing, [click here](http://www.google.com) to view the rest our products.