You're overthinking this and causing some kind of weird double negative. You're asking for active user input - in order to *de*select - what the user *doesn't* want. That is a very confusing anti-pattern. Just have the user actively select what they want to avoid from a plain list (no pre-checked boxes). <!-- Begin mockup: In order to preserve an editable mockup, please don't edit this section directly. Click the "edit" link below the image in the preview instead. --> ![mockup](https://i.sstatic.net/2DbMl.png) <!-- End mockup --> Another solution might be to have dropdown menus which make it more explicit what is being selected: <!-- Begin mockup: In order to preserve an editable mockup, please don't edit this section directly. Click the "edit" link below the image in the preview instead. --> ![mockup](https://i.sstatic.net/ZoJyF.png) <!-- End mockup -->