There are a lot of UX designer being hired in the e-commerce space at the moment, and no doubt many will have experience competing or conflicting interests when it comes to business and sales-driven goals as part of the design requirements.
I have previously asked a question on UXSE about ethical standards for UX designers, and was wondering if it would be against some ethical or professional standard to change user behaviour without being upfront about it. I don't think we should make assumptions about whether or not our design is doing harm or not for the user, but as a minimum our intent should be to make our design decisions transparent to the user. There have been many questions raised about 'dark patterns' and 'anti-patterns' but nothing about how it fits into the framework for ethical practices and guidelines for UX practitioners (that I am aware of).
So is this a reasonable assumption to make, that we should not be 'secretly' modifying user behaviour? And I would like to know if it is against any existing or ad hoc ethical standards to modify user behaviour without being explicit about the changes you are introducing.