Is there any research out there showing whether or not alternating the row colors for a table increases/impedes the time it takes to parse information? An example can be found at the following location: ![enter image description here][1] I generally find it easy to associate the input fields with the row names as long as the table is formatted correctly. So, I am not sure if alternating the colors actually adds to the user experience, but I guess I can see why this is stylistically appealing. Thoughts and opinions are welcome. [1]: https://i.sstatic.net/1xs9M.jpg