IMAO, neither is perfect. Going for ***all-in-one-page*** has already been described in the previous answer. On the other hand, **one-question-per-page** is quite boring and monotonous. Survey designer should - keep in mind that participating a survey is **a favor from the user**, not the other way around. - Keep the questions **interesting**, concise while effective. - And, **mind the click-count**. Loading individual pages on slower networks, as well as on mobile, will quickly frustrate the user and push him subconsciously to give up. **In your context**, i would - group the 10 must-ask questions into just 2/3 pages - keep the order of the questions random, unless sequence between questions is necessity. - keep "**make-it-interesting**" as top-priority. Effectiveness will follow.