I would suggest that clicking unsubscribe should immediately unsubscribe the user and they should be given the option to undo the action if it was a mistake. Also, if you want to get some feedback, present it before the unsubscribe button and the remaining sequence should be the same. <!-- Begin mockup: In order to preserve an editable mockup, please don't edit this section directly. Click the "edit" link below the image in the preview instead. --> ![mockup](https://i.sstatic.net/aokuN.png) <!-- End mockup -->